Director of Omnichannel Strategy

1 month ago

Fort Wayne, Indiana, United States M3USA Full time

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we've seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Due to our continued growth, we are hiring for a Director of Omnichannel Strategy on our M3 Central Services team, supporting our subsidiaries.

Job Description

The Director of Omnichannel Marketing is a key leadership role responsible for driving significant growth through the development and execution of comprehensive omnichannel marketing strategies. This senior leader will work closely with various stakeholders, including internal teams and external advertisers, to ensure seamless and effective marketing campaigns across multiple channels. The role requires an advanced understanding of email and text marketing, segmentation, profile management, and marketing technology.

Essential Duties and Responsibilities:

Including, but not limited to the following:

  • Omnichannel Strategy Development: Create and implement high-level marketing strategies that integrate multiple channels, including email, text, social media, and more, to enhance visibility and engagement.
  • Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels to ensure consistency, effectiveness, and alignment with overall marketing goals.
  • Audience Segmentation: Develop and manage detailed audience profiles to ensure targeted and personalized messaging, enhancing the relevance and impact of marketing efforts.
  • Marketing Messaging: Craft compelling and consistent marketing messages tailored to different channels and audience segments, ensuring clear and effective communication.
  • Email and Text Marketing: Design and oversee advanced email and text marketing campaigns, including automation, A/B testing, and performance analysis.
  • Marketing Technology Management: Evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.
  • Data Analysis and Reporting: Analyze campaign performance data and provide actionable insights to optimize future marketing efforts.
  • Stakeholder Collaboration: Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.
  • Audience Segmentation and Profile Management: Develop detailed audience segments based on demographic, behavioral, and psychographic data. Manage and update audience profiles to ensure accurate targeting.
  • Email and Text Campaign Development: Create and oversee advanced email and text marketing campaigns, including list management, automation, and personalization strategies.
  • Marketing Messaging and Content Creation: Collaborate with content teams to develop marketing messages and content that align with overall marketing goals and resonate with target audiences.
  • Marketing Technology Integration: Integrate and manage marketing technology platforms (e.g., CRM, marketing automation tools) to streamline campaign execution and reporting.
  • Data-Driven Decision Making: Use data analytics tools to measure campaign performance, generate insights, and make data-driven decisions to improve marketing outcomes.
  • Continuous Improvement: Stay up-to-date with the latest marketing trends, technologies, and best practices, implementing changes as necessary to maintain competitive advantage.
  • Cross-Functional Collaboration: Work closely with other marketing functions such as SEO, social media, and PPC to ensure a cohesive and integrated marketing strategy.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Advanced certification or training in marketing technology or digital marketing is a plus.
  • Must have a minimum of 10 years of experience in omnichannel marketing, with a proven track record of success.
  • Must be familiar with marketing technology platforms and tools, with the ability to leverage them for campaign success.
  • Must be able to do full campaign development including audience segmentation, profile management, develop email/ text campaigns, and assist with paid media.
  • Must have strong communication skills.
  • Must have the ability to build out and lead a team of functionally related marketing professionals.
  • Marketing agency background is strong preferred.
  • Strong technical background with the ability to manage and optimize marketing technology tools.
  • Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
  • Strong analytical and reporting skills, with experience in marketing analytics tools.
  • Effective communication and collaboration skills, able to work with various internal and external teams.

Additional Information

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

  • Health and Dental
  • Life, Accident and Disability Insurance
  • Prescription Plan
  • Flexible Spending Account
  • 401k Plan and Match
  • Paid Holidays and Vacation
  • Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

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