Associate, Growth Strategy
4 weeks ago
Associate, Growth Strategy & Analytics – Job Description
Employment Type: Full-time , Exempt
Level: Associate
Location: Remote
Who we are:
At Herself Health, we're on a mission to help women get more life out of life, together. We are building a new model of primary care for women 65+ to solve long-standing problems: rushed appointments, long wait times, and care that's generalized rather than specialized towards women's needs later in life such as post-menopausal care, bone and joint health, weight management, and mental, social and emotional well-being.
Our patient-centric primary care clinics are dispersed across Minneapolis/St. Paul, MN. We are thrilled to serve the Twin Cities metro in our clinics located in Highland Park (St. Paul), Crystal, and South Minneapolis with new clinics launching soon in both Rosedale and Eagan. Our team of 100+ colleagues is on a mission to innovate the primary care landscape for women 65+. We're seeking like-minded individuals who share in this passion to join us
About the Role:
The Growth team is responsible for patient acquisition at Herself Health. Our scope spans the marketing funnel from awareness to conversion. We drive growth via direct-to-consumer marketing, community outreach, and partnerships. We determine the patient acquisition strategy, optimize marketing spend throughout the funnel and across channels, and analyze results to drive efficient new patient growth.
As the Growth Associate, you will be the operational and analytical backbone of the team, looking for opportunities to improve processes and derive insights more efficiently throughout the marketing funnel and across channels – Facebook, Google, direct mail, community outreach, and partnerships. You will contribute a shaping point of view on growth strategy and will also partner closely with external agency partners and internal teams, including Patient Engagement, Clinical Operations, and Finance.
Essential Job Functions:
Role Requirements and Preferences:
3+ years of experience in a growth marketing role and growth focused organization 3+ years of experience with consulting firm, investment bank, healthcare or other comparable experience 2+ years of experience in a highly analytical and strategic role Interest, experience, and/or passion for healthcare and value-based care Proficiency in Excel, PowerPoint; experience with Alteryx, SQL or other programming languages a plus Strong written and verbal communication skills; ability to influence decision-making at many levels of leadership US work authorizationHerself Health supports Equal Employment Opportunities (EEO). We are committed to fostering a diverse and inclusive workplace. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, marital status, disability status, veteran status, disability status, parental status, political affiliation, or any other status protected by federal, state, or local laws.
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