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Account Executive
4 weeks ago
The Account Executive role exists to act as the point of contact for our clients. This position is responsible for building long-lasting, mutually beneficial relationships, developing the best marketing strategies for the needs of each client, and ensuring client campaigns and needs are adequately met at all times.
The Account Executive collaborates with other Client Strategy team members, members of our Finance & Operations team, Social team, and DBX team in an effort to ensure subject matter experts are contributing to the overall project execution for each client.
This role requires exceptional communication, technological prowess, problem solving skills, and an adaptable nature. No two days are the same in this position, requiring the ability to pivot quickly while staying organized and in good standing with clients.
Duties & Responsibilities:
- Responsible for all aspects of client communication, defining account strategies, and management of marketing services
- Provides digital strategy leadership, campaign recommendations, insight on market + industry trends, and day-to-day engagement + support to clients
- Develops and manages budgets for paid media campaigns, ensuring accuracy throughout campaign timelines & optimizing for improved performance
- Develops campaign strategy in line with client goals; launches and manages campaigns across multiple platforms including paid search, social, and display (Google & Meta)
- Implements strategy & continues management of PPC campaigns to ensure ongoing client needs are being met, strategies continuously challenged, and KPIs achieved
- Analyzes performance metrics of deployed campaigns to establish reporting narratives and allow for future optimizations
- Compiles reporting for digital advertising channels + marketing projects and relay monthly performance insights to clients
- Manages content marketing, SEO, and website projects as needed
- Mentorship of digital media coordinators on the Client Strategy Team; involved in ongoing training regarding digital advertising knowledge + client communication proficiencies
Required Skills & Experience:
- 3-5 years of agency-side account management or digital marketing experience across multiple disciplines
- Demonstrated knowledge of PPC, SEO, Display Advertising, Email Marketing and Social Media Marketing
- Ability to act as project manager and demonstrated ability to excel at juggling multiple projects and timelines at once
- Comfortable leading internal/external conversations with clients, partners and team members
- Desire to learn and become a thought leader in the digital marketing industry
- Ability to make decisions and solve problems, while collaborating with team members, utilizing all resources available
- Must be a confident, flexible, multitasker, and be able to work independently
Benefits & Perks:
- Hybrid work model
- Medical, dental and vision benefits
- 401(k) eligibility
- Student loan repayment plan contributions
- Wellness reimbursement program
- Life insurance and short-term disability benefits
- Generous PTO allowance, increasing with years of service
- Paid parental leave
- Volunteering PTO
- Professional & Personal Development
- Dog-friendly office
Screen Pilot is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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