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Marketing Campaign Manager
3 months ago
WE ARE VERITONE
Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone's software and services empower individuals at the world's largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone's leading enterprise AI platform, aiWARETM, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit
We are driven by the belief that Artificial Intelligence is mankind's greatest invention. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.
Veritone's mission today is more important than ever. We're here to democratize AI and enable every organization and every person with the power of AI. What started in 2014 with the idea of providing unified access to hundreds of cognitive engines through one common software infrastructure, evolved to the world's first AI operating system, aiWARE, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation for both commercial and government organizations. As we progress, we will continue to move humans from "in" to "on" to "out of the loop" to help them accelerate workflows, save time and costs, and uncover new insights and opportunities.
We are seeking an experienced Campaign Manager to join our dynamic team. The successful candidate will be responsible for developing and executing effective marketing campaigns aimed at driving leads and revenue for customer acquisition and increasing brand awareness for our Media & Entertainment Business Unit promoting Veritone's Digital Media Hub, Sports & Content Licensing, Digital Asset Management, Voice & Gen AI products and services. You will build a deep understanding of the buyer journey and work closely with cross-functional teams to develop campaign messaging, manage campaign execution and measure campaign performance. This role will also help shape and scale our global campaigns sharing best practices and working cross functionally across internal teams and business units. This is an opportunity to drive technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Video & Audio Redaction, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI).
WHAT YOU'LL DO
- Develop and execute marketing campaigns that align with company objectives and target audience through direct sales.
- Own campaign management process from start to finish including creation of campaign brief, targeted personas, email/web/social media copy and promotion plans, and sharing of campaign effectiveness and metrics
- Report on the success of demand generation campaigns, using metrics such as MQLs, meetings set,, pipeline, and revenue
- Collaborate with cross-functional teams to develop integrated marketing campaigns for lead generation, reporting, and campaign management to driver revenue growth
- Develop global and regional field marketing programs to create pipeline including ABM, webinars, trade shows, high-touch field events, social amplification and digital aircover
- Deploy various marketing tactics surrounding the events to drive field awareness and generate demand - calling campaigns, email sequences, webinars, social, digital marketing aircover
- Involve partners in the pipeline generation campaigns and plan for joint partner marketing activities
- Keep consistent communications with AEs, SEs and SDRs for lead hand-off as well as feedback loop about programs
- Manage vendors to ensure the events and campaigns happen on time, within budget
- Identify target audience segments and tailor messaging to resonate with each segment.
- Monitor and optimize campaign performance based on KPIs and campaign goals.
- Allocate campaign budgets effectively and track campaign spend and share key trends and analysis with sales leadership.
- Create presentations and reports that analyze campaign data and provide insights to drive continuous improvement.
- Work closely with external partners, such as advertising agencies, associations, and third-party partners, to execute campaigns when applicable
- Drives demand through integrated marketing efforts, creating and executing programs that initiate interactions with buyers to inform and influence their buying decisions
WHAT YOU'LL NEED
- 5+ years proven experience as a campaign manager or a similar role targeting Media & Entertainment customers
- Strong understanding of marketing principles and campaign management
- Exceptional communication and presentation skills.
- Analytical mindset with the ability to interpret data and draw insights.
- Proficiency in marketing software and analytics tools - Pardot preferred
- Experience managing and optimizing digital marketing campaigns.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strong attention to detail and organizational skills.
- Ability to multitask and prioritize projects effectively.
- Flexible and adaptable with the ability to handle changing priorities.
- Experience with JIRA for project management, Pardot and Salesforce for CRM, Demandbase for ABM
BONUS POINTS IF
- Has experience marketing to national/international sports teams and organizations, movie studios, broadcasters, production companies, radio stations, advertising agencies, etc
- Ability and initiative to drive to achieve desired objectives and show ROI and results of campaign effectiveness
- Understands software B2B buyer's journey and can identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
- Strong data and analytical orientation with ability to leverage data to drive campaigns to targeted personas
- Proven experience working on Marketing Programs or Demand Creation teams executing programs to drive revenue
- Understands how to use integrated delivery mechanisms, processes and technologies in an overall demand creation approach
- Strong relationship builder with Marketing and Sales functions
- Planning/project management, detail oriented, and can execute on a number of tasks simultaneously
WHAT WE OFFER
- An incredible opportunity to impact AI for good and empower the human with AI solutions and services
- A competitive compensation package
- Participation in the Company's Equity Program
- Remote first + Hybrid workplace
- VERI Communities (Affinity Groups) & Belonging
- Empowerment to build your career journey at Veritone
- Flexible (Paid) Time Off
- Benefits Program: medical, dental, vision, 401K matching, and more
- Mental health awareness and support
OUR CULTURE
- Loves learning & continuous growth; stays current on marketing trends
- Can juggle multiple projects, priorities, and deadlines with a positive attitude
- Comfortable in a fast-paced, small company environment
- Collaborative and always contributing value
- Driven to win as a team
- Remote first workplace
- Check us out
Veritone is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE, orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. We love to continuously grow while staying ahead of trends and creating structure in an unstructured world.
If you've made it this far and align with our goals, we look forward to reviewing your qualifications
DISCLOSURE
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
(Colorado & California Only*): Minimum annual salary of $85, This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.
*Note: Disclosure as required by sb of the minimum salary compensation for this role when being hired in Colorado.
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