Marketing Manager
1 month ago
We are seeking a highly motivated and creative Marketing Manager to join our team at TCWGlobal. As a Marketing Manager, you will be responsible for developing and implementing comprehensive marketing plans to drive sales, traffic, and NOI growth for our Westfield UTC shopping center.
The ideal candidate will have a strong background in marketing, with experience in retail and entertainment environments. You will be responsible for collaborating with our marketing director, senior general manager, and asset partners to develop and execute marketing campaigns that leverage opportunities for additional revenue.
Key Responsibilities:
- Develop and implement comprehensive marketing plans to drive sales, traffic, and NOI growth
- Collaborate with marketing director, senior general manager, and asset partners to develop and execute marketing campaigns
- Manage relationships with retailers to support openings, drive sales, promote deals, and showcase offerings
- Conceptualize and execute innovative marketing programs and initiatives
- Develop relationships with social media teams to build out monthly content calendars and coordinate content production
- Identify and forge strategic partnerships and collaborations that align with our shopping center's objectives and goals
Requirements:
- B.A. or B.S. degree preferred or equivalent experience
- 3 to 5 years of marketing experience in retail, shopping center, sports, or entertainment environments
- Strong business acumen, strategic orientation, and general operation experience
- Detail-oriented with effective time management skills, ensuring deadlines are met
- Strength in leadership, strategy, marketing, and financial management
- Deep understanding of digital and social media platforms and curating content
- Knowledge of commercial real estate and/or retail development, leasing, and operations is preferred
Essential Functions:
- While performing duties of this job, the employee is frequently required to sit and talk or hear
- The employee is regularly required to stand and walk up to 8 hours a day
- The employee must be able to communicate verbally in person and on the telephone
- The duties of the job include bending and stooping, up to 4 hours a day
- The employee is regularly required to use a computer and must possess the ability to multi-task
- Lifting and carrying up to 35lbs for at least 15 minutes at a time
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation
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