Analyst Search Engine Optimization

2 months ago

Dallas, Texas, United States Frontier Communications Full time

Analyst Search Engine Optimization (SEO)

At Frontier, seeing what's beyond the horizon is in our fiber. And we've been doing just that for over 80 years - connecting communities with emerging communications technology across the country. At Frontier, we're transforming our business to break new ground and taking the digital revolution across the nation. We've invested over $1.6B to roll out fiber-fast internet to 10m+ homes by 2025. We're growing our team so you can join us in exploring and opening new frontiers. Here, you'll have the opportunity to build a powerful foundation for America's future and yours.

What we're seeking:

The Analyst Search Engine Optimization (SEO) role is responsible for supporting the Lead SEO for driving, managing, and owning all aspects of organic search optimization and search visibility for Frontier - including keyword management and reporting, meta tag management and optimization, SEO content and technical optimization, backlink/outreach management and growth, and local listings management.

The mission of this role is to drive sales growth, customer self-service adoption, and revenue growth across Frontier's digital ecosystem including the corporate website.

In this in-person role, you will be required to report to 1919 McKinney Ave, Dallas to complete your work responsibilities.

What we need in you:

The ideal candidate will have a deep understanding of onsite and offsite SEO optimization techniques and tools and be experienced in working with internal and external stakeholders to drive best-practice SEO recommendations, guidance, and implementation. Strong project management skills and laser-sharp attention to detail are a must for this role. The ability to switch quickly and efficiently between tasks and projects is essential.

What you'll do:

  • Manage the platforms, tools, vendors, and agencies involved in delivering on Frontier's SEO strategies and initiatives driving onsite and offsite SEO optimization
  • Drive onsite SEO content optimization strategies, working with content and partner teams to develop high-quality optimized site content, including product copy, blog posts, and backlinking articles
  • Drive onsite SEO technical optimization strategies, partnering with development and IT teams to provide guidance and best-practice recommendations on title and meta tag optimization, use of header and alt text, Core Web Vitals, site load and performance, crawlability, accessibility, indexability, site architecture, and internal link strategy
  • Partner with content managers, product managers, and developers to ensure SEO requirements are implemented to specification - collaborating in the QA and user acceptance process
  • Manage keyword research, analysis, and performance reporting for all areas of the business
  • Manage backlinking strategy, growth, and optimization initiatives
  • Manage and optimize on-site internal search performance and utilization
  • Manage and optimize local listing placements and visibility via Google My Business and partners
  • Contribute to App Store Optimization (ASO) thinking and strategy

What we offer:

Nothing is more important to our success than the team that built it. That's why we provide benefits to keep you and your family well. Some of which we're most proud to offer includes:

  • Salary Range: $54,000 to $118,000
  • 20 PTO (Paid Time Off) days + 10 paid holidays per year
  • Day one medical, dental, vision and prescription drug plan
  • 401k match of 50% on 6% of eligible compensation
  • Same-sex spouse and domestic partner benefits coverage
  • 10 weeks of paid parental leave, 3 weeks of paid caregiver leave and up to $10k in adoption program assistance

What background you should have:

  • 2-3 years experience managing enterprise-level SEO programs with a focus on driving product sales and online customer support utilization
  • A passion for making data-driven decisions, with strong communication, creativity, problem-solving, and critical thinking skills
  • Strong project management, organizational, and presentation skills. Well-versed in presenting data with the ability to contextualize data and "tell the story"
  • Deep knowledge of search engine algorithms and hands-on experience improving site rankings.
  • Deep understanding of onsite and offsite SEO optimization initiatives - including content optimization, site speed and performance optimization, outreach/backlinking strategies, and local listings management
  • Experience a plus for App Store Optimization (ASO)
  • Solid understanding of HTML, CSS, JavaScript, site tagging, and tracking code - and how these work with and impact SEO optimization initiatives
  • Experienced working with tools such as Ahrefs, Moz, SEMRush, Google Analytics, Google Search Console, Google My Business, and others
  • Familiarity in managing on-site search solutions such as Yext
  • Experience in UI/UX usability optimization
  • Expertise in using Microsoft Excel and PowerPoint
  • Strong project planning, tracking, and organizing skills. Flexibility to quickly adjust to unforeseen changes in priorities and workload
  • Team player and relationship builder, able to effectively work cross-functionally with peers, management, and other internal or external stakeholders

Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.

In our line of work, where making connections is paramount, fostering a culture of inclusion is fundamental to our values. We firmly believe in leveraging the strength of diversity to drive digital connectivity forward. If your background brings a unique perspective and value different from what we've outlined, we encourage you to apply and join us in our mission to #BuildGigabitAmerica.

Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

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