Adobe Marketing Web Analytics Consultant
2 months ago
Logistics:
- Title: Adobe Marketing Web Analytics Consultant
- Location: 2-3 days/week onsite in Plano, TX
- Hourly Rate: $40/hour
- Work Authorization: Applicants must be authorized to work in the U.S. without the need for sponsorship
- Ideal Start Date: ASAP
Must Have Skills:
- Minimum 5 years of web analytics experience
- Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)
- Bachelor’s Degree in Business, Marketing, Mathematics, Computer Science or Statistics
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred.
- Expert knowledge of Excel and PowerPoint
- Up to date with current analytics trends and tools
- Critical thinker who can problem solve
- Excellent communication skills; proven written and oral presentation skills
- Can multi-task and quickly adapt to changing/conflicting priorities
- Ability to work independently and is a motivated self-starter.
- Detail-oriented and organized.
Ideal Skills:
- Experience with business intelligence tools
- Experience with offline/online data integration
Typical Day/Responsibilities:
- Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.
- Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.
- Manage stakeholder relationships and serve as the SME for web analytics
- Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.
- Data analysis for web projects, A/B and multivariate testing, and ad hoc requests
- Oversee tag management services and maintain integrity across multiple sources of data.
- Partner with multiple vendors to implement analytics requirements.
- User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms.
- Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders.
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