Web Analytics Translator III

2 weeks ago


Plano, United States Apex Systems Full time

Apex Systems is looking for a Web Analyst to support our large Retail Client. This is a 6-month W2 contract (to start) and will require 2 days a week on-site.


Job Summary: The Digital Analytics Specialist will be responsible for leveraging Adobe and Google Analytics to drive data-informed decision-making across our digital platforms.

This role involves analyzing website performance, user behavior, and marketing effectiveness to optimize our online presence and enhance user experience.

Key Responsibilities:

  • Responsible to lead end-to-end Adobe and Google Analytics tracking codes across digital platforms.
  • Collaborate with marketing, product, and IT teams to identify tracking needs and ensure accurate data collection.
  • Monitor and analyze website performance metrics, traffic trends, and user behavior.
  • Develop comprehensive reports and dashboards to communicate insights to stakeholders.
  • Familiarity with GTM for effectively managing and deploying marketing tags across digital properties.
  • Strong proficiency in JavaScript with hands-on, real-time experience in implementing tracking solutions and analytics configurations.
  • Experience with iOS and Android native platforms to analyze and implement analytics tagging.
  • Proficient in using tools such as GitHub, Adobe Experience Manager (AEM), Veracode, and SonarQube for version control, application management, and code analysis.
  • Conduct A/B testing and other experiments to assess the impact of marketing campaigns and site changes.
  • Provide recommendations for improving site usability and conversion rates based on data analysis.
  • Stay updated with industry trends and best practices in digital analytics.

Qualifications:

  • Bachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field.
  • 10+ years of experience with Adobe Analytics and Google Analytics.
  • Proficient in data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot).
  • Strong analytical skills with the ability to interpret complex data sets.
  • Excellent communication and presentation skills.
  • Familiarity with SEO, PPC, and digital marketing strategies is a plus.
  • Knowledge of HTML, JavaScript, and web development is must.


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