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Marketing Communications Manager

2 months ago

Kansas City, United States Frontmatec Full time

Are you a dynamic marketing professional with a knack for creating cohesive strategies and driving impactful communications? Frontmatec is seeking a talented Marketing Communications Coordinator to join our team. In this role, you’ll collaborate with diverse functional teams to craft and implement innovative marketing strategies that resonate both internally and externally. Your ability to maintain a holistic view of our marketing communications program will ensure that all activities are executed efficiently and align with our broader business objectives. If you're passionate about delivering exceptional customer experiences and thrive in a fast-paced environment, we want to hear from you Join us at Frontmatec and play a key role in shaping our marketing communications landscape.

 

Responsibilities

  • Collaborate with executive management team and other departments to uncover insights pursuant to internal and external communications plans.
  • Spearhead and manage the development, implementation and management of strategic marketing communication plans and campaigns, including design, messaging, tracking, results reporting, analysis, and recommendations.
  • Working in partnership with agency, develop creative briefs and guide creative direction to meet objectives for all communication activities.
  • Conceptualize and execute multi-channel campaigns across the customer lifecycle, ensuring the alignment of messaging across all channels.
  • Manage content and updates for customer and internal touch points.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Manage the coordination of conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Optimize the effectiveness and impact of Frontmatec current marketing initiatives with tracking and analysis.
  • Present ideas and final deliverables to internal and external teams and communicate with executive management and other senior leadership about marketing strategies, programs, and budgets.
  • Maintain and manage all internal marketing-related software and systems.
  • Serve as primary liaison with agency and manage vendors as needed



Qualifications

  • Bachelor’s degree in marketing, business, or related field; APR certification and/or master’s degree preferred
  • Minimum ten (10) years practical experience in the field
  • Superior leadership, communication, and decision-making skills
  • Excellent written and verbal communication skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Proven experience developing and managing budgets, marketing plans and campaigns
  • Strong project management and multi-tasking skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation, marketing Ai and CRM tools
  • Established portfolio of media contacts
  • Desire to grow professionally


Benefits:

  • Friendly office environment with hybrid schedule
  • International travel (mainly Canada)
  • Competitive benefits with 401(k) match and employee ownership
  • Monthly office activities
  • Community volunteer opportunities