Email Marketing Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Dallas, United States PPA Tour Full time

Job Overview:

The Email Marketing Manager will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, drive conversions, customer acquisition and increase customer retention. This role requires a strategic thinker with a passion for email marketing, a strong understanding of best practices, and the ability to optimize campaign performance through data-driven insights.


Responsibilities:

  • Develop and execute comprehensive email marketing strategies to achieve business objectives, including lead generation, customer acquisition, driving conversions, and retention.
  • Manage the end-to-end email marketing process, including campaign planning, content creation, scheduling, deployment, automation, segmentation, API integration, and performance tracking.
  • Create engaging and relevant email content, including newsletters, promotional offers, product updates, event invitations, ticket sales, event registrations, and personalized communications.
  • Segment email lists based on demographics, behaviors, and preferences to deliver targeted and personalized campaigns that resonate with different audience segments.
  • A/B test subject lines, content, and designs to optimize email performance, increase open rates, click-through rates, and conversion rates.
  • Monitor key performance indicators (KPIs) and metrics to track the effectiveness of email campaigns, identify trends, and make data-driven decisions to improve results.
  • Collaborate with cross-functional teams (marketing, design, content, product, etc.) to ensure alignment and integration of email marketing initiatives with overall marketing strategy.
  • Stay informed about industry trends, best practices, and emerging technologies in email marketing to keep our campaigns fresh, innovative, and competitive.
  • Manage email marketing tools, platforms, and vendors to streamline processes, enhance efficiency, and leverage advanced features and capabilities with our email platform. Will need experience with Klaviyo and Customer.io.


Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 3+ years of experience in email marketing, digital marketing, or related roles, with a proven track record of success in developing and executing email campaigns that drive engagement and conversion.
  • Proficiency in email marketing platforms (e.g., Customer.io and Klaviyo) and marketing automation tools, with hands-on experience in campaign creation, segmentation, and analytics.
  • Strong understanding of email marketing principles, tactics, and best practices, including segmentation, personalization, automation, deliverability, and compliance.
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance and ROI.
  • Excellent written and verbal communication skills, with the ability to craft compelling email content that resonates with target audiences.

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