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Denver, United States Watermark Full time

Watermark is a “boutique agency” touting a solid 44-year reputation specializing in Inbound and outbound as well as digital marketing, corporate communications, and branding. Watermark has long been recognized as an industry leader in regard to working with B2B clients and publicly-held companies.


Watermark is seeking an SEO/Data Analytics/PPC specialist with 3 years of experience.


Monthly Tasks:

  • Generate marketing reports using Databox or Looker Studio.
  • Communicate data-driven insights to non-technical audiences.
  • Optimize on-site and local SEO.
  • Manage paid search, display, and social media advertising.
  • Identify requirements and involve relevant stakeholders and teams.
  • Assist in creating audience segments based on behavior and analytics data.
  • Guide content marketing initiatives, including writing and publishing blog posts and planning and promoting on social media.
  • Support email marketing initiatives.


Daily Tasks:

  • Implement client strategies as planned.
  • Monitor KPIs for each client.
  • Communicate progress, roadblocks, and opportunities to internal teams.
  • Monitor ad accounts and report on key performance indicators.
  • Create case studies and communicate important information to account teams.


As Needed:

  • Conduct competitor and market analysis.
  • Write ad and email copy.
  • Audit websites and marketing for sales prospects.
  • Set up keyword tracking and site audit tools.
  • Generate buyer personas based on target audiences and analytics data.
  • Generate marketing reports using Databox or Looker Studio.
  • Communicate data-driven insights to non-technical audiences.
  • Optimize on-site and local SEO.
  • Manage paid search, display, and social media advertising.
  • Identify requirements and involve relevant stakeholders and teams.
  • Assist in creating audience segments based on behavior and analytics data.
  • Guide content marketing initiatives, including writing and publishing blog posts and planning and promoting on social media.
  • Support email marketing initiatives.


Required Tools and Software:

  • Google Workspace Suite
  • Google Analytics
  • Google Ads
  • Asana or similar project management software
  • HubSpot or similar CRM/automation platform
  • SEMrush, Ahrefs, Screamingfrog for SEO
  • LinkedIn Ads and Meta Ads Manager
  • Databox, Looker Studio, or similar data source integration tools


Ideal Qualifications:

  • Undergraduate degree in Advertising, Marketing, English or related
  • Prior work experience and/or internship in this field
  • Proficiency with automation platform(s)
  • Knowledge of marketing automation
  • Excellent verbal and written communication skills
  • Self-initiator
  • Team mentality
  • Passion for learning
  • Strong understanding of digital marketing strategies and tactics
  • Ability to analyze data and provide actionable insights
  • Experience with content creation and social media management
  • Strong organizational skills and attention to detail
  • Ability to work collaboratively with cross-functional teams


Benefits:

  • Fully paid health insurance plan
  • Hybrid work
  • 4-day workweek
  • 401k match
  • One week vacation after 6 months
  • 4 paid flex days per year
  • Paid holidays
  • Life Insurance


Note to Applicants:

  • This role will be based in Denver, CO
  • Relocation expenses are not covered


Pay

$55K-65K a year