Marketing Audience Lead
1 month ago
Marketing Audience Lead
Los Angeles, CA (Hybrid)
6-Month contract
Job ID 2024-9625
Solugenix is assisting a client, a prestigious and large investment management company in their search for a Marketing Audience Lead. This is a 6-month contract opportunity based out of Los Angeles, CA (Hybrid).
This role will execute business priorities for the Institutional pod or delivery team and act as one of the primary marketing interfaces to the Institutional client segment team. Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned with marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment, and marketing best practices.
Qualifications:
- Must have 7 years of experience in marketing, with institutional asset management /and investment marketing experience strongly preferred.
- Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
- Demonstrates ability to influence groups and/or more senior associates.
- Demonstrates judgment in resolving matters of high complexity.
- Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
- Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives.
- Demonstrates effectiveness in leading/facilitating a variety of meetings.
- Demonstrates ability to lead and manage projects across multiple teams or groups.
- Demonstrates good knowledge of current marketing technology, tools, and digital channels, including social media, search, and content marketing.
Responsibilities:
- Establishes the business priorities for the institutional audience by working with client segment teams, business groups, and senior leaders.
- Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment and identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model, and competitive positioning is required to achieve this.
- Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
- Partners with marketing research, sales, and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
- Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
- Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
- Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
- Creates strong stakeholder relationships with leaders in marketing and the client segment team.
- Leads the establishment and delivery of campaign reporting and overall segment analysis for the target audience.
- Measures audience engagement with marketing efforts.
- Tracks and records change in attitudes or behaviors over time.
- Uses data to design and adapt marketing activities in real-time to maximize success. Course- corrects marketing activities to achieve audience goals.
- Determines ROI of marketing activities.
- Performs additional responsibilities as assigned.
Pay Range for CA, CO, IL, NJ, NY, WA, and DC: $69/hour to $69/hour. Starting rate of pay offered may vary depending on factors including but not limited to, position offered, location, education, training and/or experience.
About the Client
Our client is an American financial services company. It ranks among the world’s oldest and largest investment management organizations. They have offices globally.
About Solugenix
Solugenix is an information technology services company known for its deep experience and knowledge in providing comprehensive technology services, solutions, and talent support for companies around the world. The company offers a variety of cutting edge and talent support solutions to promote growth and cutting-edge advancement to our esteemed clients and candidates. We provide these talent support solutions on a contract, contract-to-hire, and direct hire basis. We also have additional resources from our staffing partners to ensure the right match and expertise for the best result.
For over 50 years, global and local brands have trusted Solugenix as an added resource and partner in taking steps to ensure their immediate and future success. In addition to generating ground-breaking, industry-defining solutions, Solugenix has been delivering the talent and support needed to make it happen. We are dedicated to partnering with clients and candidates whose core values also foster a culture of professionalism, teamwork, and integrity.
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