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Trade Show

4 months ago

Franklin, United States Modula USA Full time

Who We Are:

Modula is the leading US manufacturer of vertical lift modules (VLM) and automated storage and retrieval systems. Modula US has Manufacturing plants in Dayton, OH and Lewiston, ME, and remote locations throughout the US. Our corporate global headquarters is in Italy with many locations around the globe. Modula’s goal is to be an exceptional workplace admired for growing and developing talented employees and leaders, building innovative products through the development of a highly skilled and engaged workforce.

 

Modula’s Values: We are culture and value driven; regardless of position and title we are all in all the time.

·       Passion- Proud of our work/Modula, love what you do, positive energy, go the extra mile, engaging

·       Pursuit of Excellence- Continuous improvement, committed, attention to detail

·       Accountability- Lead by example, follow through, integrity, create trust with team & customers.

·       Agility- Flexible & adaptable, embrace change, ability to multi-task, sense of urgency.

·       Teamwork- Proactive & effective communication, respect, humility, curious, openminded, diversity


We are seeking a highly organized and dynamic Trade Show and Event Manager to join our team, with a keen focus on managing our trade show calendar and executing our digital marketing strategy to strengthen our brand across the US and Canada.


Basic Functions and Scope of Job:

The Trade Show and Event Manager will be a pivotal member of the marketing department, directly assisting the Marketing Director and team in executing a wide range of marketing activities, requiring a blend of skills in trade show management, marketing, and digital communication strategies.


The successful candidate will be responsible for leading our yearly calendar of trade shows, managing all aspects from material preparation, vendor coordination, and shipping logistics to on-site management. Additionally, this role involves executing marketing strategies across digital channels and marketing automation tools.

 

This position demands a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

 

Key Responsibilities and Accountabilities:

·       Trade Show Management:

This role requires travel within the USA and Canada an estimated 25% to 35% of the time, fluctuating depending on business needs. 

  • Lead the annual trade show calendar, managing all aspects of event planning and execution.
  • Approve designs, layouts, and construction of exhibits and displays.
  • Coordinate the maintenance and repair of the demo units to guarantee that they are in optimal condition, prepared, and ready for presentation at shows. This includes scheduling repairs, ensuring maintenance is up to date, and verifying readiness for each event.
  • Negotiate with vendors and service providers for all event-related needs, including reservations, materials, and services.
  • Ensure timely coordination of logistics, including shipping, and travel arrangements.
  • On-site management and coordination.
  • Oversee budgeting, ensuring cost estimates are accurate and approved.

 

Digital Marketing Support:

  • Website and Social Media Management: Assist in the execution of the company’s digital marketing strategy by contributing to content creation and updates for the company website, requiring experience with WordPress. Additionally, support the management of social media platforms (such as LinkedIn, Facebook, Twitter, etc.), ensuring active engagement and brand consistency.
  • Digital Campaign Development: Assist in the development and management of digital marketing campaigns, utilizing Salesforce and Marketing Cloud Account Engagement (MCAE) to streamline workflows and enhance campaign effectiveness.
  • Brand and Engagement Monitoring: Regularly monitor digital channels to ensure brand consistency and actively engage with the company’s audience.
  • Flexible Responsibilities: Be prepared to take on additional duties as needed to support the broader goals of the marketing department.

 

Other Tasks

o  Sourcing new vendors and handling relationships for marketing-related purposes (printing, giveaways, catering, videography/photography, etc.). (new task/function)

o  Managing onsite events: planning, execution, and management of various corporate events, this includes coordinating setup, catering, logistics, and guest management to ensure events proceed smoothly and successfully.

 

Qualifications:

  • Trade Show and Event: Proven experience in managing trade shows and events.
  • Digital Marketing Proficiency: Skilled in using digital marketing tools and platforms, and proficiency in managing various social media platforms.
  • Organizational Skills: Exceptional organizational abilities with a keen attention to detail.
  • Communication Skills: Excellent written and verbal communication skills to effectively convey Modula’s value proposition.
  • Project Management: Ability to work independently and manage multiple projects simultaneously, demonstrating strong time management and prioritization skills.
  • CRM and Marketing Automation Knowledge: Experience with Salesforce and Marketing Cloud Account Engagement (MCAE), or similar CRM and marketing automation tools is preferred.
  • Educational Background: A bachelor’s degree in marketing, Communications, or a related field is required. Combination of education and minimum 4 years’ experience will be considered.
  • Location: The candidate must be based in the greater Cincinnati/Dayton area, as regular office attendance is required for this position
  • Travel: Ability to travel 25-35% is required

 

 

 

PHYSICAL QUALIFICATIONS

Position                                            % of time per day or frequency

Walking                                                         25%

Standing                                                        25%

Sitting 40%

Twisting, turning, and Squatting 10% 

Climbing                                                       none

Pulling/Pushing                                      Up to 50 lbs.

Lifting                                                      Up to 50 lbs.