Wholesale Marketing Manager

1 month ago

Irvine, United States Rhythm Livin Full time

Rhythm, a contemporary surf brand based in Burleigh Heads, Australia, surfaced in 2003. With a vision of evolving the modern wardrobe, Rhythm designs garments specifically curated for individuals who embrace and embody the coastal lifestyle.


Position Summary


We are looking for a skilled and experienced Wholesale Marketing Manager to lead our marketing initiatives in North America. In this role, you will drive trade marketing strategies that embody our brand's lifestyle and values, collaborating closely with sales, creative teams, and external partners to achieve our global brand objectives. This is a full-time position based in our Irvine, California office.


Responsibilities


  • Lead Wholesale Marketing Strategies: Drive growth and enhance brand visibility by spearheading the development and execution of effective wholesale marketing strategies.
  • Strategic Resource Allocation: Allocate efforts and resources across brand programs to ensure alignment with our overall global brand strategy, optimizing impact and efficiency.
  • Implement Marketing Plans: Facilitate the timely and budget-conscious implementation of marketing initiatives, including retailer partner promotions, brand events, tradeshows, and local content requirements.
  • Team Management and Mentorship: Oversee and mentor the marketing team, fostering a collaborative environment that encourages creativity and innovative thinking.
  • Go-to-Market Strategy Development: Develop and execute comprehensive go-to-market strategies that identify target markets and outline marketing tactics, ensuring successful launches of collections and products.
  • Industry Trend Awareness: Stay ahead of industry trends while maintaining a deep understanding of our audience and the surf and coastal lifestyle culture to inform marketing decisions.
  • Effective Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize return on investment (ROI).
  • Innovative Marketing Strategies: Develop and implement creative marketing strategies focused on fostering long-term relationships with retailers and suppliers, driving brand growth.
  • Performance Analysis: Track and analyze performance metrics, providing monthly targets and detailed reports to monitor progress and drive continuous improvement.


Qualifications


  • 5+ years of marketing experience, preferably in the surf apparel industry.
  • Strong leadership and team management skills.
  • Experience with budget management, forecasting, and strategic planning.
  • Creative, with the ability to bring fresh ideas to the table.
  • Experience with Shopify, email marketing platforms, B2B platforms, Microsoft Excel, and Adobe Creative Suite.
  • Willing to travel domestically on an as needed basis.
  • Passion for surf culture and a deep understanding of the coastal lifestyle.

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