Senior Marketing Manager

2 days ago

Greenwood Village, United States Madison Taylor Marketing Full time

About Madison Taylor Marketing: Madison Taylor Marketing is a dynamic and innovative marketing agency dedicated to delivering strategic marketing solutions that drive our clients' business growth and brand recognition. Our comprehensive approach integrates multi-channel campaigns, meticulous market research, and cutting-edge digital and traditional marketing techniques to achieve measurable results. At Madison Taylor Marketing, we prioritize brand consistency, customer journey optimization, and data-driven strategies to create impactful marketing initiatives that resonate with target audiences.


Position Overview: The Senior Marketing Manager at Madison Taylor Marketing will play a pivotal, hands-on role in developing and executing strategic marketing plans and deliverables for a diverse range of client organizations. This role requires expertise in B2C and B2B marketing strategies, encompassing traditional, digital, organic, and paid tactics. The successful candidate is directly involved in creating, implementing, and managing marketing strategies and final deliverables that attract and retain customer accounts, ensuring alignment with client goals and Madison Taylor Marketing’s standards of excellence.


Position Objectives:

  • Drive marketing and advertising deliverables internally and with external partners.
  • Lead market research efforts to support product and service development.
  • Manage and communicate marketing initiative statuses clearly and frequently.
  • Ensure the alignment of communications and messaging across all channels.


Position Responsibilities:

  • Strategic Development: Lead the creation and execution of multi-channel marketing campaigns that align with client objectives, ensuring cohesive messaging across all platforms.
  • Market Research: Conduct thorough market research to assess the viability of current and new products/services, providing actionable insights to shape marketing strategies.
  • Campaign Management: Oversee the implementation of marketing programs from inception to completion, including social media, advertising, and digital initiatives.
  • Stakeholder Communication: Maintain clear and frequent communication with stakeholders, project teams, and external vendors to manage marketing initiative statuses.
  • Analytics and Reporting: Utilize tools like Google Analytics to create and analyze comprehensive analytics reports across multiple platforms, providing insights and recommendations for future campaigns.
  • Optimization: Evaluate the effectiveness of advertising campaigns through goal tracking and KPI analysis, optimizing strategies to improve outcomes.
  • Paid Management: Plan, execute, and optimize paid marketing campaigns, such as Google Ads, ensuring budget efficiency and effectiveness.
  • Media Plans and Budgeting: Develop and oversee media plans and advertising budget strategies to ensure effective allocation of resources.
  • Quality Assurance: Ensure the quality of all marketing deliverables meets or exceeds client expectations and industry standards.
  • Messaging for Campaigns: Develop and maintain consistent messaging for all campaigns, ensuring alignment with client brand and marketing objectives.
  • Team Leadership: Provide direct management and training to marketing specialists, fostering a collaborative environment and improving team performance.


Team Responsibilities:

  • Share thoughtful opinions to improve project processes and outcomes.
  • Demonstrate respect for team members and encourage collaborative efforts.
  • Maintain a professional demeanor and approachability in all interactions.
  • Commit to producing exceptional client work with high ethical standards.
  • Show willingness to take on new responsibilities and learn from mistakes.


Qualifications

  • 5+ years' of marketing experience
  • 3+ years' of advertising management experience

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