Healthcare Marketing Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Atlanta, United States Aquent Full time

Job Title: Marketing Manager Healthcare

Client Location: Louisville, Nashville or Atlanta (Hybrid)

Starting: 05/20/2024


Salary/Pay Rate: 38-40 per hour (based off geographic location)

Firm, non-negotiable: Yes

Hours: Full-time

Duration: 12 months


Job Description:

Details: Experience in marketing, including digital campaign management from discovery to delivery.


Co-leads strategy development (KPIs), translating high level plan into detailed Go-to-Market strategy to reach the right audience in the right markets. Becomes Subject Matter Expert once plan has been approved to ensure smooth implementation.


Builds step-by-step plan of how we go to market by state, audience, and channel.


Owns plan optimizations / refinements as we implement plan and localize efforts.


Leads creative development and media plan implementation across audiences.


Documents strategy changes due to market updates, optimizations, etc. and impact on budget/timelines


Provides leadership and direction to marketing support and creative staff.


Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background.


Managed care experience preferred.



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