Product Marketing Specialist
1 month ago
BAND believes in the opportunities that the mobile space and apps have to enhance the way people live and communicate. Our product BAND app is a group communication platform that bands people together through seamless communication that the app facilitates. BAND provides services that make keeping group-based messaging, sharing, organizing events, and team management easy.
ABOUT THE JOB
Based on a deep understanding of the product, user, and market, you will plan marketing campaigns, generate and manage leads, and create marketing collateral to increase product adoption and usage.
IDEAL CANDIDATES:
· Exceptional communication skills: Effectively convey the product value through various forms of content
· Experienced in planning and executing growth and awareness marketing campaigns and promotions.
· Proficient in content planning and production across various formats, including concept planning, copywriting, storytelling, visualization, storyboarding, and wireframing for written content, graphics, videos, webpages, and events.
· Inquisitive about why users and prospects are adopting/not adopting our product.
· Have user research skills: conducting surveys and interviews, documenting findings, and writing reports
· Team player, detail-oriented, quick to learn new tools, strategic, analytical, creative, resourceful, solution-oriented, good decision maker, great communicator
RESPONSIBILITIES:
· Content planning and production: Plan and produce compelling marketing assets alongside the designer/videographer that are succinct, pleasing, and backed by user research.
Examples of content: banners, landing pages, emails, brochures, user testimonials, user stories, brand messages, blog posts, comparison charts, videos, presentations, webinars, social posts, user guides, event booth design, etc.
· Marketing initiatives: Strategize and execute marketing campaigns and promotions to drive product adoption and enhance brand awareness
· Represent BAND at conferences and booths to engage with potential customers
· Lead product demo sessions for prospective users
· Conduct user research
· Closely work with the Partnership Team to create and distribute communication materials tailored to specific channels and audiences.
· Work closely with designers/videographers to produce content that aligns with marketing objectives and brand guidelines.
QUALIFICATIONS:
· 3-5 years of relevant work experience that can span content creation/production, marketing, product marketing, product management
· Excellent written and verbal communication skills
· Know how to use design tools: CANVA, Photoshop, Illustrator
· Basic office software: (Microsoft or Google) Excel, PowerPoint, Word
· Must be open to domestic travel for business purposes
· Experience working in technology, infrastructure, or platform companies is preferred
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