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Paid Advertising Specialist

4 months ago

Westlake, United States ChoiceLocal Full time

Who We Are: ChoiceLocal is a full service digital marketing agency specializing in hyper-local marketing for franchisees and franchisors. We believe in delivering superior results and customer service to our partners, giving back to the community by helping others, and empowering our teammates to grow personally and professionally. Our Mission is to Help Others and we live out our Core Values every day which include Integrity in all Things, Amazing Customer Service, Everyone a Leader, Candor With Goodwill, Family, and Giving.



Benefits :

  • Competitive Pay
  • Your Choice of High-Quality PPO or HSA Medical Coverage - (ChoiceLocal Pays 70% of Premium for Your ENTIRE Family)
  • Dental & Vision Coverage - (ChoiceLocal Pays 50% of Premium for Your ENTIRE Family)
  • Basic Life Insurance & Voluntary Supplemental Life Insurance
  • Profit Sharing 401K Contributions
  • Flex Time
  • Option to Work Remotely Full-Time
  • 20 Days Paid Time Off and 24 Days Paid Time Off on the 5th Year of Employment
  • 11 Paid Holidays Including (New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth Independence Day, Labor Day, Thanksgiving Day, The Day After Thanksgiving, Christmas Day, 2 Floating Holidays)
  • Paid Time Off From December 26- December 30 (Office is Closed For a Year End Refresh)
  • Expense Reimbursement for Work Related Travel and Approved Expenses
  • 2 Months Paid Maternity
  • 2 Weeks Paid Paternity
  • 3 Days Bereavement for Immediate Family / 2 Days for Extended Family / 1 Day for Close Friend/Relative / 1 Day for Pet
  • Paid Time Off for 1 Day of Volunteering Per Quarter
  • Subsidized Corporate ClassPass Membership
  • On the Job Training Available and 90 Day Onboarding Process


Summary:

Paid Advertising Specialists at ChoiceLocal are responsible for developing Google Ads, Microsoft Ads, and Facebook Advertising Strategies for our clients. This includes designing tests and identifying new opportunities to reduce wasted cost and increase conversions for our clients. It also includes orchestrating the entire advertising approach, everything from ads to landing pages, to spot-checking forms.

Successful SEM Specialists will bring professional PPC experience and will love to learn, teach, and test new things.



Responsibilities:

  • Strategizes the ideal architecture of an account, composition of text in all ad formats, and ideal page layout to generate action.*
  • Overseeing management of platforms including, but not limited to, Google Ads, Microsoft Ads, Google Local Service Ads, Programmatic Display.
  • Researching competitive strategies evaluates new technologies and keeps abreast of industry news.
  • Creation, management and maintenance of landing pages including developing and analyzing A/B testing.*
  • Establishes paid search strategy, defines measurements, and determines best practices to analyze data.*
  • Analyzes data and provides reports used for strategic planning.
  • Creates strategies on company search engine advertising initiatives and determines future moves, budgets, and plans.*
  • Reviews and implements search engine advertising procedures.*
  • Assist in sales projections and developing new partners strategies.
  • Executes and follows project initiatives, adjusts personal workflow, assigns project priority, tracks progress, and provides analysis.*
  • Performs other duties as assigned.

*Essential Function


Qualifications:

  • 2+ years of hands-on experience executing paid search strategies in Google, Bing, Facebook or other relevant platforms.
  • Ability to manage multiple brands and initiates across different markets.
  • Experience with Google Analytics and attribution tracking a plus.
  • Experience with Zapier a plus.
  • Experience with CRM integrations a plus.
  • Experience with HTML and/or WYSIWYG builders a plus.


The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.


Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.


Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


Computer Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, HTML, and various sites to be determined.


Education/Experience:

High school diploma or general education degree (GED); and one to two years related experience and/or training; or equivalent combination of education and experience.


Knowledge, Skills, and Other Abilities:

  • Attention to detail
  • Problem solving
  • Time management
  • Written and oral communication skills
  • Diplomacy
  • Technical communication skills
  • Organization skills
  • Professionalism
  • Personal accountability
  • Computer literacy


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to five pounds.


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.