Director of Sales | Large Store

17 hours ago

American Fork, United States Spylt Full time

Company: SPYLT

At SPYLT our ethos is rooted in the fearless pursuit of living life to the fullest.  We triple-dog dare our customers to push boundaries, challenge the status quo, and to release their long forgotten inner-rebel.  With each drip, sip, and chug of SPYLT we tell father time to “back off” because we got some serious fun to take care of.


Our brand celebrates staying young. If there is anything adventurous, unconventional, or excitingly unexpected we’re down.  Our brand is a testament to the power of laughter, the thrill of adrenaline, and the camaraderie gained through shared mayhem and mischief. 


At the end of the day it’s the scars and scratches from seizing the moment that makes our journey worth telling.  SPYLT is more than just Freaking Delicious Chocolate milk; we are the thrill seekers faithful sidekick along for the ride. 


So crack open a can and take a trip down memory lane, but while you’re there, you might as well extend that trip because at SPYLT, we know the best memories are still ahead of you. 



Job Description:

The Director of Sales | Large Store is responsible for leading the strategic onboarding, management and growth of key large store retail accounts across North America. This role focuses on developing and executing account-specific sales strategies, enhancing SPYLT brand presence, and maximizing revenue within the large store segment.


The ideal candidate will have a strong retail network and background in managing relationships with major retail chains, expertise in sales strategy, and a proven ability to lead and develop a high-performing sales team.


Responsibilities:


Strategic Account Management

  • Secure product authorizations in large store accounts to ensure optimal availability and drive category growth.
  • Develop and implement tailored sales strategies for large store retail accounts to drive revenue growth and achieve company objectives through a joint business planning model
  • Build and maintain strong relationships with key stakeholders in large store retail accounts, including national and regional chains.
  • Lead negotiations for contracts, product and merchandising placements, promotional calendars and retail price sequencing to optimize brand visibility and sales.


Sales Growth & Revenue Maximization

  • Identify and capitalize on growth opportunities within the large store segment, including new product launches, line extensions, and in-store promotions.
  • Collaborate with retail partners to develop joint business plans and initiatives that drive sales and market share.
  • Monitor and analyze account performance, sales trends, and consumer data to make data-driven decisions and optimize sales strategies.


Operational Excellence

  • Oversee the execution of retail initiatives, including merchandising, promotions, and inventory management within large store accounts.
  • Ensure compliance with company policies and retail partner standards.
  • Streamline operational processes to improve efficiency, reduce costs, and enhance the customer experience in large stores.


Data Analysis & Reporting

  • Utilize sales data, market research, and customer insights to inform strategy and make data-driven decisions.
  • Prepare and present detailed sales reports, account performance reviews, and strategic recommendations to senior leadership.
  • Measure the effectiveness of sales initiatives and adjust tactics as necessary to achieve desired outcomes.


Cross-Functional Collaboration

  • Work closely with our Marketing Department (digital, influencer, chug club…), product development, and supply chain teams to ensure seamless execution of sales strategies and product launches.
  • Collaborate with internal stakeholders to align large store account strategies with overall company objectives and marketing campaigns.
  • Gather and communicate customer feedback to inform product development and improve the in-store experience.


Skills & Competencies

  • Strong strategic planning and execution skills, with the ability to develop and implement account-specific sales strategies.
  • Exceptional relationship-building and negotiation skills, with experience managing large store retail partnerships.
  • Excellent leadership and team management abilities, including experience in coaching and developing high-performing sales teams.
  • Strong analytical skills, with experience in data analysis, sales forecasting, and performance measurement.
  • Customer-focused mindset, with the ability to understand and respond to the needs of large store retail partners.


Requirements:

Education & Experience

  • Bachelor’s degree in Business, Marketing, or related field.
  • Minimum of 8-10 years of experience in retail account sales or management, with at least 3-5 years focused on large store accounts.
  • Proven track record of managing large store retail accounts and driving sales growth.
  • Ability to adapt and learn quickly.
  • Ability to work independently as well as part of a team in a fast-paced environment.


Benefits:

  • Competitive salary
  • Health insurance
  • Paid time off

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