Marketing Business Analyst

4 weeks ago


Owings Mills, United States Alderson Loop Full time

Alderson Loop seeks a Marketing Systems Analyst to join a Marketing Enablement Tool Management group at a financial investment firm. The Analyst will support a small team of Product Owners that work with Adobe Workfront, AEM Assets Cloud, and Seismic Sales Enablement daily.


The role requires the Analyst to be on-site in Owings Mills, MD 3 days a week to follow the hybrid model.

Responsibilities:

System Administration- Manage user accounts, permissions, and access levels within Seismic, Adobe Workfront and AEM Assets

o Adds and removes users from platform

Metadata Management - Oversee taxonomy and metadata tagging of content in Seismic and DAM (AEM Assets)

o Bulk tag updates within Seismic Library

o Additions /Removals of new tags

o Analysis on tag utilization and recommends opportunities for tag consolidation.

Workflow Optimization- Collaborate with stakeholders to analyze workflows and optimize processes within Adobe Workfront for efficiency and effectiveness

Document Management – Adds documents to Seismic Application

o Uploading and Publish documents shared by shared services.

Customization- Customize Seismic LiveDocs and Adobe Workfront by creating custom fields (variables), forms, templates, and reports to meet specific business requirements.

o Create new shared tables (copy from existing, and modify for new needs)

o Create new data variables

o Modify existing variables for changes (i.e. benchmark changes)

o Modify variable format+

o Modify Seismic Profiles (govern and update rules, test, and publish)

Security and Compliance- Ensure the security and compliance of Seismic and Adobe Workfront by implementing best practices for data protection and user access control.

o Adds new user groups

o Completes user audits against gold source for proper organization, group assignments and access.

Documentation- Maintain documentation of configurations, processes, and best practices related to Seismic and Adobe Workfront administration.

Continuous Improvement- Stay updated on new features and updates released by Seismic and Adobe Workfront and identify opportunities for continuous improvement of the platform.

Data Intelligence – Contributes research and analyses related to data management processes such as the creation, consumption, assimilation, and/or destruction of data. Adheres to controls and is accountable for assigned project goal.

o Create process to define scope of existing dashboards, collect requirements from stakeholders, recommend future dashboard design based on requirements.

Qualifications:

Required:

  • Bachelor's degree or the equivalent combination of education and relevant experience
  • 2+ years of professional marketing experience (campaign management, traffic management, marketing project coordinator, etc)

Desired:

  • Experience with Adobe Workfront, AEM Assets, or Seismic.
  • Experience with semantic concepts (Taxonomies and Ontologies)
  • Process improvement experience
  • Agile framework / Scrum experience


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