PR Manager

3 weeks ago

New York, United States Nili Lotan New York Full time

About The Role

Nili Lotan is seeking a dynamic PR Manager to develop and execute strategic PR and Communications initiatives for the Nili Lotan brand. 

Responsibilities

  • Managing all press and sample loans, gifting and outreach strategy.
  • Working proactively to identify opportunities and secure coverage through news stories and product placement across all target media.
  • Managing all celebrity and influencer outreach, fostering stylist relationships, guiding PR Assistant on daily tasks and communication with stylist assistants.
  • Supporting VIC department and wholesale team on executing seasonal retail marketing activations as needed, including events that are aligned with overall PR strategy.
  • Arranging reviews and collection appointments with top publications and stylists in the showroom.
  • Supporting external agencies if applicable with in-store and industry events: guest list management, dressing, production and budget tracking.
  • Ensuring all PR efforts are centralized around DTC needs and buys, samples, seasonal assets are received on-time and distributed to press and stylists, gifting decks are in-line with DTC buys and properly merchandised, marketing efforts are streamlined per launch dates.
  • Monitor industry trends and competitor activities to identify future opportunities.
  • Track coverage in press and social media.
  • Develop press, influencer and VIP coverage summary reports, as well as any reporting for seasonal initiatives and events.


Qualifications

  • 3-5 years of experience in PR or communications role, preferably in luxury fashion, retail or related field.
  • Excellent written, communications and strong interpersonal skills
  • Strong network and key relationships with press and stylist contacts
  • Knowledge and interest in latest media and influencer trends, staying current on fashion, entertainment, culture, art and music.
  • Knowledge of relevant system and Proficient computer skills including but not limited to: Adobe Reader; Office 365, Google Suite and Keynote.
  • Ability to multitask in a fast-paced working environment. 


Personal and Professional Must-Have Qualities

  • Natural Leader
  • Intuitive Problem Solver
  • Resourceful and Reliable
  • Self-Motivated
  • Excellent Written and Verbal Communication Skills.


About Us

Nili Lotan is an Israeli-born and New York-based fashion designer. After graduating from the prestigious Shenkar College of Engineering and Design in Tel Aviv, Nili moved to NYC in 1980 to pursue a career in fashion design, where she enjoyed a very successful career leading design teams at top American fashion houses including Ralph Lauren, Liz Claiborne, and Nautica.

Nili launched her own namesake label in 2003, designing a wardrobe of luxurious, chic, and timeless pieces for today's woman, that has since expanded to include jeans, belts and handbags as well as limited-edition collaborations. Nili Lotan has several retail stores in the United States and the collection can be found at upscale retailers throughout the United States, Canada, Europe, Asia and Australia.


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