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Senior PR Manager

4 months ago

New York, United States Black Tomato Full time

Founded in 2005 by three friends who wanted to disrupt the luxury travel industry, Black Tomato was created to guide, inspire and create remarkable travel experiences that are tailored to the precise needs of their clients. Since launching, the Black Tomato team has grown to become one of the world’s most celebrated and awarded luxury travel and lifestyle brands.


We’re looking for an independent, driven, enthusiastic, and ambitious Senior PR Manager to join our NYC-based PR team – someone who is a passionate storyteller, tenacious media pitcher (including some experience with broadcast, podcast and TV pitching) and importantly embodies a thoughtful mindset towards media relations that we maintain and revere. This candidate will be hungry to create relationships that deliver meaningful press exposure, an independent spirit with exceptional written and organizational skills, a person who brings their own creative ideas to our PR strategy, with attention to detail and with a love for travel.


The Senior PR Manager will report to the Head of PR and creatively deliver on a holistic strategy designed to increase US media exposure, strategically and thoughtfully, in both volume and quality of narrative. This strategic and independent PR pro is a go-getter and flourishes in a collaborative environment and will play a key role in showcasing to press our purpose of inspiring people through remarkable travel experiences and the values that drive our behaviors — being humble, thoughtful, and curious and help growing our media presence in a meaningful way.


Main Responsibilities

  • Pitch to their own established network and grow a media database to maximize coverage. opportunities, while ensuring authoritative voice and increase share of voice in media coverage, playing a crucial role in delivering on overall KPI-based performance and success of the PR strategy.
  • Take ownership of key lifestyle media outlets and relationships: identify key lapsed media titles to target while creatively identifying new outlets (and writers) to pitch.
  • Craft compelling pitches that showcase breadth of Black Tomato’s creative travel products, series and itineraries.
  • Bolster brand authority by targeting and engaging additional key media formats such as podcasts, broadcast, and where relevant, speaking engagement opportunities, panels, summits, etc.
  • Grow brand presence in media outlets by targeting regional US markets and other tertiary markets (e.g. Canada) and organizing press desksides and roadshows in these markets with Head of PR and co-founder.
  • Help build and execute PR ideas, programs and launches that speak to our overall strategy and values, and project manage them to ensure successful and timely delivery.
  • Working cross-functionally within the larger marketing team on marquis service launches as well as potentially generating ideas for partnerships and brand collaborations with larger marketing potential.
  • Administrative duties to support the team may include drafting copy for PR newsletter, managing an activity calendar, some pitch/press release writing, coverage tracking.


Skills Required

  • 5-6 years experience at a PR agency or in-house role, preferably in the luxury space
  • Familiarization with luxury travel media landscape, and experience within this, highly preferred
  • Possesses exceptional media relationships and owned network of press contacts, ideally in the luxury travel and hospitality space
  • Extremely close attention to detail
  • An independent mindset and strong interpersonal skills, with confidence to network, engage and pitch media in-person and act as an ambassador for the brand
  • Excellent writing skills and convincing pitching acumen to convert high quality results and growth for brand
  • Highly organized and independent thinker, with the ability to prioritize, manage one’s own time, and multi-task in a fast-paced environment
  • Experience in securing relevant broadcast / podcast segments across relevant titles
  • Track record of securing comprehensive media results by tapping into a strong network of media contacts, while demonstrating an ability (and agility) to negotiate and secure coverage on brand features, brand launches, executive profiling, creative / owned product placements.


What we offer

  • Competitive salary and bonus
  • 401k matching
  • A ‘familiarization trip’ each year – experiencing a Black Tomato destination/product (after probation)
  • Personal travel allowance
  • 20 days PTO increasing with length of service plus public holidays
  • Ability to roll over 5 days PTO per year
  • Birthday off
  • Day off for volunteering every month
  • Two days off if you move home
  • Curiosity courses – access to a fund for personal development
  • Family leave – six months off fully paid after a year of service if you are welcoming a child to your family
  • Access to a healthcare plan
  • Mental Health Hour – an extra hour every Wednesday to focus on yourself
  • Friday 4pm finish
  • Black Tomato Birthdays – adding money towards your personal travel allowance each year
  • Gym subsidy
  • Referral bonus if you successfully refer someone for a role within the company


A note on our values


At Black Tomato, we strive to live by our company values. This isn’t typical corporate speak – it’s a genuine embodiment of core personality traits.


Our world is fueled by curiosity and innovation. We won’t do something just because it’s always been done that way, but because we believe it’s the best way to do it. We constantly ask questions of ourselves and are brave in everything we do.


We are also a thoughtful bunch – we do not rush to judgements – and we are a company of thinkers who believe it’s what’s right, not who’s right, that matters.


We also strive to be humble in everything we do. We do not get caught up in the hype, and we give our absolute best. We rely on one another to make the remarkable happen – we are the sum of many parts, and we are strong enough to be honest about our weaknesses, rather than hide them through ego.


We take these values seriously, and character assessment forms a big part of our hiring process.