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Head of Digital Marketing

1 month ago

Miami, United States Lucyd Full time
About Us


Innovative Eyewear Inc. (NASDAQ: LUCY) is a pioneering force in the smart eyewear industry, spearheading the fusion of fashion and technology through our flagship Lucyd® brand. As a publicly-traded company, we're revolutionizing the eyewear experience by developing cutting-edge audio eyewear solutions that seamlessly integrate into our customers' lifestyles.


Position Overview


We're seeking a visionary Head of Digital Marketing & Brand Strategy to drive our company's market presence and growth initiatives. This executive-level position will be responsible for architecting and executing our global digital marketing strategy while building and maintaining a powerful brand presence in the rapidly evolving wearable technology sector. The role combines strategic leadership with hands-on expertise in digital transformation, offering the opportunity to shape the future of a NASDAQ-listed company in the exciting intersection of fashion and technology.


Strategic Leadership Responsibilities
Brand & Digital Strategy
  • Architect and execute comprehensive digital marketing and brand strategies that position Lucyd® as the premier smart eyewear brand
  • Lead digital transformation initiatives across all marketing channels and customer touchpoints
  • Develop and articulate compelling brand narratives that resonate with our target audiences
  • Drive innovation in marketing technology adoption and implementation
Growth & Performance Marketing
  • Oversee multi-million dollar marketing budget allocation across channels
  • Drive customer acquisition and retention strategies through data-driven decision making
  • Lead the development of performance marketing frameworks and ROI measurement systems
  • Direct the optimization of customer journey and conversion rate strategies
Team & Resource Leadership
  • Build and mentor high-performing marketing teams, including in-house and remote professionals
  • Manage relationships with agencies, vendors, and technology partners
  • Foster a culture of innovation, experimentation, and continuous improvement
  • Drive cross-functional collaboration with Product, Sales, and Technology teams
Digital Marketing Excellence
  • Spearhead the evolution of our digital marketing ecosystem
  • Own the development and execution of integrated marketing campaigns across all digital channels
  • Lead the implementation of marketing automation and CRM strategies
  • Direct SEO/SEM strategies to drive organic growth and market presence


Qualifications


Experience & Education
  • 8+ years of progressive marketing experience, with at least 5 years in senior leadership roles
  • Proven track record of scaling digital marketing operations for consumer technology brands
  • Bachelor's degree required; MBA or relevant master's degree preferred
  • Demonstrated success in managing seven-figure marketing budgets
  • Experience in D2C e-commerce and technology sector marketing
Essential Skills
  • Strategic thinking and execution capabilities at both macro and micro levels
  • Deep understanding of digital marketing technologies and platforms
  • Expertise in marketing analytics, attribution modeling, and data-driven decision making
  • Strong financial acumen and budget management capabilities
  • Excellence in team leadership and cross-functional collaboration
Technical Proficiencies
  • Advanced knowledge of marketing technology stack (Marketing Automation, CRM, Analytics)
  • Proficiency in digital advertising platforms (Meta Ads, Google Ads, Programmatic)
  • Experience with AI tools and marketing automation technologies
  • Understanding of e-commerce platforms and optimization techniques


What We Offer
  • Competitive executive compensation package
  • Equity participation opportunities
  • Comprehensive health and wellness benefits
  • Professional development and executive coaching
  • Opportunity to shape the future of wearable technology
  • Dynamic, innovative work environment
  • Flexible work arrangements
Impact & Opportunity

This role offers the unique opportunity to:


  • Shape the future of a publicly traded company in an emerging technology sector
  • Build and lead high-performing marketing teams
  • Drive innovation at the intersection of fashion and technology
  • Make a significant impact on company growth and market position