Search Engine Optimization Specialist

4 weeks ago

Reno, United States PLA Beauty Inc. Full time

Reports to: VP of Marketing


Summary

We are seeking an experienced and driven SEO Specialist to join TAD Beauty Inc. As an SEO Specialist, you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, improve search rankings, and increase the online visibility of our brand. This role is ideal for a data-driven individual with a passion for SEO, content optimization, and staying on top of the latest trends and algorithm changes.


Schedule

Monday-Friday 9:30AM-5:30PM 


Leadership Responsibilities

None


Responsibilities and Duties - Other Duties as Assigned.


SEO Strategy Development:

  1. Keyword Research: Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization.
  2. SEO Planning: Develop, execute, and continuously refine an SEO strategy aligned with the company's goals.
  3. Competitor Analysis: Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.

On-Page Optimization:

  1. Content Optimization: Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience.
  2. Metadata Management: Write and optimize meta titles, descriptions, headers, and image alt text for all pages to ensure best SEO practices.
  3. Technical SEO: Work closely with the development team to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability.

Off-Page Optimization:

  1. Link Building: Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites, guest posting, and partnerships.
  2. Content Marketing: Collaborate with content creators to develop SEO-friendly content that attracts natural backlinks and enhances search visibility.
  3. Social Signals: Leverage social media platforms to amplify content and drive traffic, contributing to SEO success.

Performance Monitoring and Reporting:

  1. Analytics: Regularly track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
  2. KPIs: Monitor key performance indicators (KPIs), such as organic traffic, keyword rankings, conversion rates, and user engagement metrics.
  3. Reporting: Provide clear and actionable reports on SEO progress, identifying areas for improvement and growth.

Staying Current with SEO Trends:

  1. Algorithm Updates: Stay updated on the latest search engine algorithms, tools, and SEO best practices to ensure strategies remain effective and compliant.
  2. Training: Share knowledge and insights with the broader team, providing guidance on how content and marketing efforts can align with SEO strategies.

Collaboration:

  1. Cross-Functional Teamwork: Collaborate closely with the marketing, content, and development teams to ensure cohesive digital marketing strategies.


Education and Experience

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
  • 2-4 years of proven SEO experience, preferably in a start-up or fast-paced environment.
  • Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, Screaming Frog, etc.
  • Strong understanding of on-page and off-page SEO, technical SEO, and content marketing best practices.
  • SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.
  • Any equivalent combination of education and experience


Physical Requirements

  • Must be able to communicate clearly and concisely with customers, team members and leaders
  • Prolonged periods of sitting at a desk and working on a computer
  • Must be able to move up to 25 pounds at a time


Skills and Abilities

  • Proficient in data analysis and able to translate insights into actionable strategies.
  • Strong understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.
  • Ability to troubleshoot technical SEO issues and propose solutions effectively.
  • Excellent written and verbal communication skills to collaborate with cross-functional teams and explain SEO strategies clearly.
  • Meticulous attention to detail in ensuring all content and strategies are optimized for SEO.
  • Comfortable working in a fast-paced start-up environment, where priorities can shift rapidly.
  • Strong analytical and problem-solving skills
  • Ability to thrive in a fast paced environment
  • Ability to act with integrity, professionalism, and confidentiality
  • Proficient with Microsoft Office Suite, G-Suite, social media platforms or related software

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