Director of Retail Marketing

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Vernon, United States Turning Stone Enterprises Full time

Your role:

Do you want to be a part of a growing team, and lead a group of passionate retail and marketing people who are making a positive impact? Look no further than a position with Turning Stone Enterprises, LLC, in beautiful upstate New York.


The right person for the role will conceptualize, develop, and execute marketing campaign strategies and tactics that support business goals directly related to the retail department of Turning Stone Enterprises and that of CNY GO and its retail establishments including convenience stores, general stores, specialty shops and retail, and cannabis operations including dispensaries, in addition to some of the expanding business units of Turning Stone Enterprises. The position is responsible for the development of integrated marketing plans, effective campaign management, and KPI measurement that achieves market segment growth, incremental revenue and the strategic positioning of driving traffic to and for the number one resort and entertainment property in Upstate New York.


This is an on-site position.


What you will do:

1. Working with the VP of Retail, develop and implement the brand strategy of Maple Leaf Market/Sav-On Convenience, Verona Collective cannabis retail dispensaries, and various other retail opportunities throughout the Turning Stone Enterprises landscape as instructed.

2. Manage agency providers, consultants, freelancers and other suppliers including sourcing, contract negotiation, and management.

3. Develop and execute marketing strategies for new and existing brands that drive increased sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.

4. Establish and grow target market share.

5. Lead sales forecasting and planning.

6. Direct a team of marketing experts to implement campaign tactics including advertising, promotional programs, digital communications, CRM and sales support.

7. Collaborate with Enterprise Marketing to define and ensure completion of campaign and promotional activity timelines and deadlines.

8. Working collaboratively with business unit leaders to drive goal attainment by providing appropriate tools, materials, presentations and consumer-benefit messaging strategies.

9. Actively oversee marketing campaign management over the entire guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation.

10. Monitor and evaluate guest research, market conditions and competitor data, and implement marketing plan alterations based on such market intelligence.

11. Direct the multi-brand online presence, including maximizing ecommerce opportunities with business partners.

12. Manage marketing costs and budgets within Retail Marketing unit budgets.

13. Maintain external professional relationships to assure the ongoing availability of specialized expertise when their services are required.

14. Other duties as assigned.


Skills that will make you an awesome fit for this role:

1. Bachelor’s degree in Marketing, Business or related field. MBA preferred.

2. Minimum seven years of working experience preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.

3. Must be able to obtain and maintain valid gaming and cannabis licenses as required for Turning Stone Enterprises and Verona Collective.

4. Leadership experience developing teams for success.

5. Excellent project management skills – highly organized, results oriented, and able to take initiative and lead projects.

6. Ability to work independently as well as within a team; ability to manage multiple projects and staff, including freelancers and vendors.

7. General computer application proficiency (spreadsheets, word processing).


Who We Are:

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, a recipient of the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.


Why You Will Appreciate Us:


We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.


Our commitment to work-life balance and family support is demonstrated through our parental benefits and adoption assistance programs. You'll also enjoy our paid time-off program, which includes paid holidays. At Oneida Indian Nation, your wellness is a priority, and we offer various wellness programs to ensure you're at your best.


Moreover, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist employees in achieving their professional aspirations.


Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we'll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.

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