Senior Analyst, Programmatic

1 month ago

New York, United States Digitas North America Full time

Company Description:

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.


Job Description:

Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.


We’re looking for an outstanding Senior Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.


Sound like you? Read on.


What you’ll do:


As Senior Analyst, you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions.


Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.


Day to day your role includes:

  • Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
  • Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships
  • Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization – guide analyst in proper procedures and be available resource for them
  • Assisting in the development of client-facing campaign performance reports
  • Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
  • Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Trafficking campaign tags into platform environments
  • Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
  • Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
  • Be strategic partner to any off-shore resources – ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions


Outside of day-to-day

  • Develop and/or provide feedback on slides for client presentations when required
  • Own speaking to precision updates on internal/client statuses


Qualifications:


  • 2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, The Trade Desk, or similar buying platforms
  • Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way
  • Strong knowledge of DSP platforms and active campaign optimization experience
  • The ability to organize and manage detailed work
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
  • A four-year college degree

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