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Paid social associate

4 months ago

Englewood Cliffs, United States HSAD North America Full time

As the Senior Associate, Paid Social you will be responsible for all aspects of our social ads campaign execution, including managing multiple buys, pacing, optimizations, reporting, maintaining best practices, and sharing insights around our approach.


The ideal candidate will have prior hands-on experience with the major social media ads platforms (Meta, Pinterest, Twitter, TikTok, Snapchat, Reddit), strong analytical, writing and comprehension skills, and experience working with UTM tags/tracking.


Key Duties/Responsibilities

  • Work closely with a greater team to ensure excellent execution of social media buys, and deliver against specific campaign goals through optimizations (budget reallocations, targeting and creative updates, etc.)
  • Clearly communicate updates on performance of buys, detailing the key takeaways and recommendations or next steps
  • Ensure budgets are spending per plan, avoiding overpacing/underpacing and gaps between total budgets and spent investment
  • Provide creative insights and what works best/doesn’t and share these for development of future creative elements
  • Support planning process of social media plans with direct insight from platforms - provide ideas on potential budgeting/scale of different tactics against specific audiences
  • Keep abreast of industry trends through various sources
  • Report on paid media performance of buys across social media tactics


Qualifications

  • Direct Response/E-commerce experience is a must, especially with high inventory feeds and Dynamic Ads (D2C)
  • 1+ years of experience in the digital and paid social channels
  • Hands-on keys experience with Meta Ads/Ads Manager is a must; any other major platform is a plus
  • Experience across full-funnel strategy is a plus
  • Strong Excel and data analysis abilities (Pivot Tables, VLOOKUPs, SUMIFs)
  • High level organization skills and attention to detail Excellent verbal and written communication and presentation skills
  • High level of organization with good sense of time management
  • Experience in Google Analytics or similar analytics/tracking is a plus