Digital Merchandising Specialist

2 weeks ago


New York, United States Belcan Full time

Job Title: Digital Merchandising Specialist

Pay Rate: $32.66 / hr.

Location: New York, NY

Zip Code: 10018


Job Description:

GENERAL FUNCTION`

The Digital Merchandising & Insights Specialist is responsible for assisting in the development of Oakley & Costa apparel, footwear, accessories, goggles and helmets category on Amazon. This role is responsible for creating and improving our digital product content on Amazon by providing consumers with the details and selling-points that will maximize online conversion for our brands, and contributing to a better understanding of Amazon AFA marketplace through insights and platform analysis.


The position will provide digital product and content management support for Amazon. The role will be directly responsible for copy-writing, product set-up, product knowledge, and provide recommendations on marketplace.


MAJOR DUTIES AND RESPONSIBILITIES


DEVELOP & IMPLEMENT CONTENT MANAGEMENT PROCESSES

* Maintain product knowledge of Luxottica"s brand portfolio through product training, market weeks, and other formats

* Complete online item setup forms for Amazon

* Lead new product listing creation on Amazon for Oakley and Costa apparel, footwear, accessories, goggles and helmets

* Manage current catalog to optimize listing content and organization of listings.

* Partner with marketing and creative agencies to develop creative content for product pages, brand stores and A+ content.

* Support the timely acquisition, delivery, and tracking of digital asset and copy requests in partnership with Account Managers/Directors

* Work closely with the brand, marketing, and sales teams to ensure successful implementation of product content syndication tool and adherence to content management processes


SOURCE, ORGANIZE AND CREATE DIGITAL CONTENT

* Write online brand and product copy for retail partners including product titles and descriptions, features, categorization, and keywords for optimized performance (SEO)


OPTIMIZE BRAND AND SALES WITH E-RETAILER PARTNERS

* Ensure access and completeness and optimization of product information for Amazon through product information feeds, content management and product set-up

* Have experience creating listings from scratch and the ability to maintain parent/child variations/

* Responsible for quality assurance around merchandising efforts and the online product catalog

* Support in enhancing and optimizing digital shelf presence and brand performance by leveraging analytic tools and techniques to understand which content features are most highly correlated with sales lift and search rank

* Address end-consumer inquiries and questions about product features and benefits


THE IDEAL CANDIDATE

* Highly organized: Able to plan and prioritize work, manage multiple workstreams simultaneously, and manages time efficiently to ensure meeting key deadlines.

* Detail oriented: Seeks highest-standards and accuracy in their work. Able to manage content assembly, improvement and development for a portfolio of approximately ten thousand SKUs.

* Strong communicator: Serving internal and external customers, the ideal candidate has strong communication skills and is proactive in coordinating with customers and stakeholders.

* Consumer oriented: Able to put themselves in the consumer"s shoes to create content that is compelling, helpful and consumer-friendly.

* Digital Evangelist: Is passionate about improving our digital presence while assisting in educating the broader organization on digital content best practices and opportunities.


BASIC QUALIFICATIONS

* Bachelor's Degree in Business, Communications, Merchandising, Marketing, or relevant experience

* 2-3 years of experience working in merchandising, e-commerce or content management

* 1-2 years of experience on the Amazon platform (vendor/seller central)

* 2-3 years of copy-writing and/or copy-editing experience for consumer products

* Proficient in Microsoft Excel, including understanding of utilizing VLOOKUPs and macros


PREFERRED QUALIFICATIONS

* Experience working in the optical or retail industry

* Strong understanding of the retail environment and consumer

* Strategic, analytical and creative thinker

* Knowledge of marketplace management (Amazon)



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