Digital Marketing Specialist
4 weeks ago
Summary
The Digital Marketing Specialist is responsible for developing and implementing digital marketing strategies to promote the Lillian brand and communities. This role is well-versed in various digital channels and platforms, such as website content solutions, search engines, social media, email, content marketing, and display advertising. The primary goal of this role is to drive targeted traffic, increase brand visibility, engage with audiences, and generate leads or conversions.
Duties and Responsibilities
Digital:
- Assisting with implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance and ROI
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
Offline/Community Specific:
· Assist Sales Manager with design of community signage, billboards, etc.
· Design community specific print pieces
·
Qualifications and Requirements
- Minimum of a Bachelor’s Degree in Marketing or similar field
- Minimum of 2-3 years of experience as a Digital Marketing Specialist or similar role
- Ability
- Experience or familiar with digital marketing automation software
- Adobe Creative Suite/Canva
- Ability to edit and beautify home images
- Intermediate experience in campaign logos, video creation
- WordPress, Sitecore, Drupal
- Mail Chimp, Salesforce Marketing Cloud
- building customized templates and leveraging system provided ones.
- Knowledge of email friendly HTML, list management, lead tracking and analytics
- Loomly, HootSuite, Sprinklr
- Building and planning out social calendar, campaign management and strategy
- Experience with Google Ads and Google Analytics GA4
- Knowledge of web publishing
- Proficiency with SEO tools
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Ability to prioritize tasks and meet deadlines
- Strong time management skills
- Excellent multitasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment
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