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Email Marketing Development Specialist

4 months ago

Seattle, United States Eddie Bauer Full time

From designing the first patented down jacket in America, to winning 60 industry awards in the last 10 years, Eddie Bauer has built a legacy of inspiration, innovation, and exploration over the last century. While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors. Our ideas and actions are stronger, bolder, and more successful when we act together. We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas. Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure.


Purpose: Eddie Bauer is looking for an Email Developer with Salesforce Marketing Cloud (SFMC) experience to join our team This is a fast-paced role responsible for coding, building, testing and deploying email campaigns.


If this sounds like your kind of adventure, read on


Core Position Responsibilities:

  • Hands-on email development within Salesforce Marketing Cloud including coding dynamic, personalized emails in HTML, setting up and editing multiple campaigns within a deployment, refining audience segmentation and conducting comprehensive pre-deployment checks within a defined schedule.
  • Utilize HTML/CSS and email marketing best practices to create and code email campaigns
  • Develop/improve responsive email templates and existing campaigns
  • Apply the best practices in email development, email compliance regulations, and accessibility
  • Ensure identical rendering across browsers, ESPs, and devices
  • Troubleshoot HTML, CSS, and other performance issues
  • Proactively work with teammates to improve processes and work methods for greater efficiency, output quality and minimize error rate
  • Develop comprehensive documentation of internal processes and standards for marketing campaign development, quality assurance, deployment and monitoring.
  • Utilize knowledge and research of current email best practices to make suggestions in regard to design, layout, messaging and deliverability; propose test concepts and ideas for improvement
  • Provide focused training as necessary to digital marketing team members on the campaign production process and Salesforce Marketing Cloud platform.
  • Assist with reporting email KPIs
  • Perform such other duties as directed by the supervisor


Position Requirements:

  • Bachelor’s Degree preferred
  • 2+ years of experience as an Email Developer with Salesforce Marketing Cloud specific experience required;
  • Experience with HTML and CSS; table-based layouts & mobile responsive coding experience is a must;
  • Technical understanding of platform-specific scripting languages (e.g., AMPscript, RPL, etc.) and/or JavaScript is a plus;
  • Testing and QA of email in multiple browsers, clients and ISPs;
  • Extensive experience with email testing tools
  • Ability and willingness to learn new technologies quickly;
  • Knowledge of email construction and best practices;
  • Expertise in dynamic content and personalization
  • Ability to prioritize and execute on multiple projects simultaneously
  • Flexible to shifting strategies and priorities
  • Travel may be required, based on business needs.
  • Adhere to regular in-office presence, including to engage in in-person team interaction, meetings and collaboration. Job duties may be performed effectively using the hybrid work program designated by the company.
  • Perform other duties as assigned by supervisor as the company retains the right to change duties to this position.
  • Must have authorization to work in the United States.


Physical Requirements:

  • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards.
  • Ability to maintain regular and timely attendance consistent with the ADA, FMLA, and other federal, state and local standards and Company’s policy.
  • Ability to remain in a stationary position for up to 8 hours per day
  • Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
  • Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
  • Ability to position self to reach at or below shoulder level



The salary range for this position is $67,725 to $75,000 annually. Pay is based on several factors, including but not limited to position offered and work experience. In addition to your salary, SPARC Group, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found in the Benefits Guide that is available from our Human Resources Department.


EEOC Statement:

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status

as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law. We are also committed to the full inclusion of qualified individuals in the job application and interview process.


Employees are expected to perform the essential functions of the position satisfactorily. In accordance with the Americans with Disabilities Act (ADA), the Americans with Disabilities Act Amendments Act (ADAAA), and applicable state disability laws, it is the policy of SPARC to provide a reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause an undue hardship. If a reasonable accommodation is required to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Human Resources department.