Senior Manager Digital Experience – Super Category Lead – eCommerce

2 days ago

Framingham, United States Staples Full time

Staples is business to business. You’re what binds us together.


Work location: Framingham, MA hybrid requires 3 days onsite per week.


Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

We are seeking a Senior Manager Digital Experience to lead the digital experience for one of our four super categories across our B2B and B2C sites. This position is responsible for driving a “best in class” site experience and digital growth for the category.

As an expert on how our customers shop, they will build and lead a team focused on customer behavior and site performance, utilizing web analytics to drive conversion, AOV, sales and margin. They will drive the execution of the category digital roadmap and build an unparalleled shopping experience in collaboration with team leaders across the company including Merchandising, Recommendations, Digital UX, Content, SEO, Product and Staples Digital Solutions teams.

The candidate must be comfortable working with senior business stakeholders. This role requires strong eCommerce experience, excellent collaboration, communication, and a strong bias towards data-based decision making. The successful candidate is a problem solver in a fast-moving and highly diverse environment and will be able to handle multiple projects simultaneously while ensuring accuracy and timeliness are not compromised. In addition to strong analytical skills, they must be adept at communicating strategy to senior leadership in both verbal and presentation formats. They must be comfortable managing in a cross functional environment and have experience partnering with technical teams to deliver results.

Given the highly strategic and cross-functional nature of this role, successful applicants will possess a combination of project management, collaboration skills, structured strategic thinking, strong analytical ability, and a passion for new ideas.

What you’ll be doing:

  • Drive Digital Business strategy and roadmaps for key growth initiatives to include vision, strategy and buy in with senior leadership across the organization.
  • Lead a team of Digital CX associates, prioritizing their work and ensuring flawlessly execution
  • Define the business requirements to shape product roadmaps
  • Influence design and scope of products and tools to ensure that end result meets business needs to improve customer experience
  • Develop regular, impactful communication of progress and impact
  • Identification and prioritization of incremental opportunities and innovation
  • Partner with cross functional teams and provide leadership to effectively present product stories in an integrated manner across all consumer entry points.
  • Influence A/B testing roadmaps to optimize conversion performance
  • Effectively manage and develop associates to take on increasing levels of ownership and responsibilities.
  • Develop deep understanding of the brand, our expertise, customers, and products to present a compelling online shopping experience and maximize revenue and conversion.

What you bring to the table:

  • Passion for the customer
  • Comfortable in a fast-paced, dynamic environment
  • Ability to work at both strategic and tactical levels
  • Demonstrated proficiency in problem-solving and analytical thinking skillset
  • Strong bias towards data-driven decision making with the ability to break down complex problems and formulate plans.
  • Understanding of the customer funnel and key levers that drive ecommerce results
  • Experience building collaborative partnerships and fostering teamwork
  • Proven people leader, invested in growing and enriching associates in their careers
  • Ability to manage many projects, prioritize and drive multiple threads of work to completion
  • Proactive communications; comfortable with assessing the need for immediate action
  • Excellent verbal and written communication skills. Ability to influence at multiple levels.
  • High accountability and entrepreneurial spirt – this role leads the destiny of how their category shows up in the market in partnership with their merchant and marketing partners
  • Proven ability to coordinate at all levels and across matrixed organizations

What’s needed- Basic Qualifications:

  • 8+ years of progressive digital experience, preferably in a direct-to-consumer environment
  • Proficient in analytics tools such as Adobe Analytics, Google Analytics, or similar
  • MS Office suite proficiency; excellent Excel and PowerPoint skills.
  • Experience leading a team

What’s needed- Preferred Qualifications:

  • Bachelor’s degree or equivalent work experience
  • Experience working with content management systems (CMS) preferred

We Offer:

  • Work location: Framingham, MA hybrid requires 3 days onsite per week.
  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more

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