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Program Manager, Loyalty Marketing

4 months ago

Framingham, United States Staples Full time

Staples is business to business. You’re what binds us together.


Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.


What you’ll be doing:

  • Oversee the tactical execution of customer communication plans, ensuring flawless execution.
  • Develop targeted campaigns based on insights from the customer file: driving customers to repurchase, grow, and be retained.
  • Define the customer target and forecast impact.
  • Define the messaging strategy based on insights and customer wants/needs.
  • Partner with channel owners to activate across touchpoints.
  • Own the campaign process for our Premium Staples Business Advantage accounts.
  • Grow the library of personalized messages, with activation across touchpoints.
  • Drive the strategy for the Email, SMS and Push channels to deliver profitable return on investment.
  • Implement test and learn strategy, scaling effective initiatives.
  • Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.


What you bring to the table:

  • Ability to be a cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategy.
  • Excellent oral and written communication skills and strong interpersonal skills.
  • Ability to be detail oriented, highly organized individual with proven project management skills.
  • Ability to work well independently and within a team setting including across multiple internal teams.
  • Ability to adjusts quickly to changing priorities and campaign timelines.
  • Strong experience managing multiple projects and deadlines at one time.
  • Ability to demonstrate proficiency in MS Office applications, specifically MS Excel, PowerPoint, Word, and Outlook.
  • Comfortable with understanding business processes and implementing change.


What’s needed- Basic Qualifications:

  • 5+ years of related experience


What’s needed- Preferred Qualifications:

  • Bachelor’s Degree preferably in Marketing or Communications
  • Previous experience in marketing


We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more