Brand Marketing Manager- TAFT

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Draper, United States KNS International Full time

Marketing/Brand Manager - TAFT


TAFT was born from a shared passion for unique design and exceptional craftsmanship, a brand that combines intentional design and a discerning eye to create footwear that stands out. Our ethos, “Boots & Shoes for the Bold,” speaks to our core belief in bold vulnerability—the courage to show one's true self, in all its unique glory, to inspire collective boldness. We're searching for individuals who resonate with our mission to make the world a bolder, more authentic place. By joining TAFT, you'll be part of a team dedicated not just to crafting and delivering boots and shoes, but to celebrating the individuality that makes each of us distinct. Help us continue to create products that aren't just worn, but that tell a story of boldness, creativity, and the joy of being unapologetically oneself.

Our ideal candidate must be a collaborative leader with a proven track record of managing multiple projects while meeting deadlines, and able to thrive in a fast-paced environment. The successful candidate is dedicated, hardworking, organized, and able to lead a small team. The position requires someone who can think big while managing the small details. The Marketing/Brand Manager will help establish and execute marketing campaigns in the North American market with the goal of expanding brand awareness and affinity through strategic retail, and digital campaigns, endemic media, and internal culture through brand building.


Position Duties & Requirements


· In coordination with our global creative team develop, deploy, and manage a marketing strategy that supports the brand’s objectives.

  • Ensure all content and materials are in alignment with Brand X’s global brand strategy and corporate identity, and all communications reflect the Brand ‘voice and values.
  • Manage and oversee the implementation of all marketing campaigns in North America, ensuring our Brand message, promotional materials and collateral are on-brand, compelling and effective. ​
  • Oversee the creation of a monthly, quarterly, and yearly calendar of marketing initiatives plans and deliverables.
  • Working closely with executive leadership, the Sales, and Digital teams, and leading the internal Brand Team, facilitate the creation and execution of content and materials to support coordinated marketing initiatives across all communication channels including web, email, blogs, social media, advertising, new product launch initiatives and materials and tradeshows.
  • Ensure the Brand team is monitoring all digital media activities and track and evaluate the success of these programs, events, and campaigns; compile and present these insights and achievements in quarterly company meetings or as requested.
  • Oversee an effective and valuable ambassador and influencer program.
  • Oversee PR efforts, track results and improve outreach over time.
  • Manage outside agencies and vendors including media buys and negotiation.
  • Achieves the Brand marketing objectives within the designated and agreed budgets.
  • Ensure the Brand team and our external partners have the support, tools, and resources they need to win every day while driving ownership and accountability.


The ideal candidate has the following attributes:


  • Bachelor’s degree (B.A.) or equivalent
  • 5+ years related marketing experience with a proven track record of developing and driving marketing campaign initiatives in multiple channels for consumer lifestyle products
  • Strong digital marketing experience and skillset, especially email and social media management.
  • Excellent written and verbal communication skills with proficiency in building clear and compelling value propositions that can be expressed in a variety of media
  • Ability to effectively brief internal and external partners, give feedback on creative and write draft copy when needed.
  • Ability to distill highly technical materials and features into clear user benefits
  • A strong work ethic and willingness to go above and beyond
  • Ability to adapt to changing priorities and business needs
  • Proven ability to manage multiple projects and tasks effectively while meeting deadlines and commitments
  • Highly organized and has excellent follow-through
  • Proficient in all MS Office and Adobe CS applications
  • Previous management experience is a must and footwear industry experience strongly valued


Benefits


Get ready to experience a unique work environment where talent is rewarded, and the sky is the limit Here at KNS International you will discover a culture of creative and business-minded individuals that come together to create a high-functioning work environment that prides itself on providing an optimal work/life balance and abundant opportunity for growth.

  • Medical, Dental, Life, and Vision
  • Competitive salary and bonus plans
  • Generous 401k package with employer matching
  • Impact Suites – Mental Health Help
  • Health savings account
  • Paid Time Off
  • Paid Holidays
  • Gym membership
  • Monthly Massages
  • Discounted employee purchase program
  • Work-life balance and flexibility
  • Hybrid work model
  • Fully stocked kitchen with snacks and drinks
  • Recreation areas for breaks and lunches
  • Dog friendly
  • KNS Swag


Diversity & Inclusion Vision Statement


We are committed to creating an inclusive environment that welcomes and values the differences among all our associates, customers, suppliers, and the communities in which we live and conduct business.

We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor. factor.


Job Type: Full-time


Schedule:

  • 8 hour shift
  • Monday to Friday


Ability to Relocate:

  • Draper, UT 84020: Relocate before starting work (Required)


Work Location: Hybrid remote in Draper, UT 84020

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