Social Media Marketing Specialist

2 weeks ago

Boston, United States BinStar Full time

Who we are: At BinStar, we offer a fresh approach to retail, offering super discounts as a standard. We find great things from suppliers, so customers can find amazing things in our bins. 


We are a dynamic, rapidly growing retail startup with two physical stores and opening our third location soon May 11th. We are looking for a creative and dedicated Social Media Specialist to join our team and build our brand presence across various social media platforms.


Position Overview: As a Social Media Specialist, you will play a pivotal role in executing our digital media strategy. You will collaborate closely with the Marketing Director to develop engaging content, manage our brand presence, and drive customer engagement. This role requires a combination of creativity, strategic thinking, and excellent communication skills.


Some of the responsibilities include:


Social Media Management:

  • Help implement a comprehensive social media strategy to enhance brand visibility and drive engagement.
  • Manage all aspects of our social media presence, including content creation, scheduling, posting, and community management, across Facebook, Instagram, and TikTok.

Content Creation:

  • Create high-quality, compelling content for social media, website, email and print, including photos, videos, graphics, and written content.
  • Track results in analytics tools to iterate and find the most effective content.

Brand Management:

  • Implement our brand identity and messaging in web, social, and in-store formats.
  • Help develop SOPs for our digital presence and customer communication.

Campaigns, Events, and Store Launches: 

  • Lead the planning and execution of social media, physical media, and out of home advertising campaigns.
  • Help track and analyze key performance metrics to measure the effectiveness of campaigns.
  • Plan and execute in-store events, including promotional campaigns and social media coverage to drive foot traffic and engagement.
  • Assist with the launch of new stores, including installing signage, local marketing, day-of help, and more ensuring a cohesive in-store and online presence and promotional strategy.

Community engagement

  • Monitor and respond to customer inquiries, comments, and reviews in a timely and professional manner.
  • Manage social media influencer partnerships, including identification, outreach, negotiation, and coordination of campaigns to amplify brand reach and engagement.


Qualifications: 

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1 years of experience in social media.
  • Social media is your first language; telling stories online is one of your strengths. 
  • A learning-first mindset.
  • Comfortable with the chaos of a high-growth, constantly changing startup.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Creative thinking and the ability to generate innovative ideas for content and campaigns.
  • Proficiency in graphic design tools (e.g., Canva, Illustrator, Photoshop, etc.)
  • Videography and video editing skills a plus 
  • Able to organize data and make quick decisions based on it. 
  • Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously.
  • Need personal car to drive to stores and events. 


Why Join Us:

  • Opportunity to make a significant impact and contribute to the growth of a fast-paced startup.
  • Collaborative and supportive team environment with opportunities for professional development.

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