Email Marketing Specialist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Are you an email marketing specialist with strong interests in the spiritual, ancient wisdom, and conscious community worlds? Then this job is the right fit for you.
Robert Half is partnering with a leading SVOD platform focused on empowering an evolution in consciousness, currently seeking a skilled Email Marketing Specialist. With over 8,000+ original programs, licensed docs, and films covering topics like yoga, spirituality, and the esoteric, the company offers a transformative experience to its global conscious community.
As an Email Marketing Specialist, you will play a crucial role in developing and executing engaging email marketing campaigns that drive conversion and boost member engagement. Collaborating with the in-house creative team, you will ideate, test, and optimize compelling email content and user experiences. Your responsibilities will include managing and optimizing campaigns across various channels, conducting A/B testing, ensuring compliance with email marketing regulations, and staying up-to-date with industry trends and best practices.
This position is 5x/week on-site in Louisville, CO.
The pay band is between $60k - $120k / year, DOE.
This position requires a candidate who embodies the company's internal culture of humility, integrity, curiosity, nimble execution, and responsible ownership. By fostering a productive and rewarding team environment, you will contribute to the company's success and the growth of its global conscious community.
Responsibilities
- Develop and implement strategies to drive conversion and member engagement through email marketing.
- Manage and optimize email campaigns across multiple channels, including member email, SMS, and push notifications.
- Ideate and conduct A/B testing of email marketing content, including subject lines, body copy, CTAs, and creative assets.
- Collaborate with the in-house creative team to develop engaging assets that drive results.
- Ensure compliance with email marketing privacy and regulations, such as CAN-SPAM and GDPR.
- Use email marketing software to manage subscriber lists, segment audiences, and automate campaigns.
- Monitor email marketing KPIs, prepare reporting, and provide regular updates to the team.
- Stay up-to-date with the latest email marketing trends, technologies, and best practices.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 3+ years of experience in email marketing.
- Strong knowledge of email marketing best practices, regulations, and tools.
- Excellent writing and communication skills.
- Proficiency in email marketing software, such as Mailchimp, Klaviyo, or Constant Contact (Emarsys experience is a plus).
- Strong analytical skills and ability to use data to inform decisions.
- Ability to work collaboratively in a team environment.
- HTML/CSS and Adobe Creative Suite experience is a plus, but not required.
- Ability to handle multiple projects and meet deadlines.
- Must be able to work on-site in Louisville, CO.
- US citizenship or an existing work visa is required.
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