Brand Content Creator

3 weeks ago

Los Angeles, United States Yellow Leaf Hammocks Full time
Who We Are

Yellow Leaf is a home and outdoor lifestyle brand, centered around relaxation and driven by positive impact.

Through global sales of ridiculously comfy hammocks, the mission of Yellow Leaf is to spread blissful relaxation worldwide and empower artisans at the base of the pyramid to permanently rise above poverty.

We are a "Best for the World" B Corporation, one of Oprah's "Favorite Things," Kiva's first microfinance partner in Thailand and the Official Hammocks of the new Virgin Voyages cruise line.

We bootstrapped our social enterprise for several years until appearing on ABC's Shark Tank in 2020, where we accepted an investment from KIND Snacks founder Daniel Lubetzky. Since then, we've pivoted to DTC, scaled our impact to employ over 400 artisan weavers, and begun introducing innovative new relaxation solutions.

This is an exciting time for us - we are scaling the Yellow Leaf brand (and our positive impact) and have several new developments in the pipeline The Brand Content Creator is a new role within Yellow Leaf and we're looking for an ambitious candidate who is excited to join a high-growth brand and social enterprise.

Yellow Leaf is a start-up environment, so you will get to wear many hats and participate actively in forging the brand, company culture and legacy. While this role initially calls for a multi-talented specialist with a deep focus on customer connection, you will have the opportunity to build your own leadership path as we grow.

What You'll Do

Take full ownership of our social media channels and blog to become the megaphone for our brand stories, customer connections and social impact. Implement tactical and measurable cross-platform strategies to build our brand presence and contribute to our revenue goals. Shape our online presence and engage with our audience to build awareness, brand affiliation and loyalty.

  • Translate organizational goals into comprehensive content/social media strategies
  • Plan and execute content calendars for all marketing channels with consideration of seasonality, company happenings and real time trends
  • Craft captivating, visually immersive branded content tailored for different social media platforms including Instagram, Tik Tok and Facebook (with relevant expertise in video editing, graphic design, content stitching, storytelling, etc).
  • Develop and nurture relationships with external influencers and content creators to build asset libraries and amplify social presence
  • Research and write compelling blog posts that resonate with our target audiences (including basic SEO optimization) including lifestyle tips, company updates, impact stories, customer spotlights, etc
  • Curate, organize and manage a library of media assets, including product shots, lifestyle imagery, key copy, graphics/illustrations, brand guidelines and relevant videos
  • Coordinate lifestyle & product photo shoots, build shot lists, and manage photographers/videographers & shoot logistics
  • Build rapport with customer community to gather user-generated content and testimonials for customer spotlights and social proof
  • Collaborate with our "Hammock Concierge" customer service team to address challenges, highlight opportunities and proactively engage proactively with the community
  • Explore the potential to begin organizing experiential events for content creation and community building.
  • Track, analyze and report on KPIs/ROI and leverage data/insights to refine best practices and optimize strategies.
  • Feel genuine enthusiasm for hammocks, relaxation advocacy and our social impact, incorporating this passion into brand messaging

Requirements

YOU HAVE...
  • 8+ years proven experience in social media management and content creation within a DTC/consumer brand.
  • Experience working in an ecommerce startup environment and excitement about the opportunity to wear multiple hats within your role.
  • Creative thinking and ideation skills to generate fresh, engaging and relevant content topics and themes
  • Solid graphic design skills with proficiency in tools like Figma, Photoshop, etc
  • Video editing capability using Adobe, Final Cut, etc.
  • Excellent writing and editing skills, with the ability to adapt tone and style to different audiences and platforms
  • Familiarity with influencer campaign management, including negotiation and contracts
  • Positive communication and interpersonal skills for building relationships with influencers, customers, team members and other key stakeholders.
  • The ability to develop and interpret KPIs and analytics (including A/B experiments) to inform strategy and optimize content performance
  • Understanding of copyright and intellectual property laws related to content creation and sharing
  • Strong project management skills to effectively manage multiple projects and deadlines
  • Flexibility and adaptability to evolving priorities and challenges
  • A passion for the brand's values, particularly in the realm of relaxation, outdoor lifestyle and social impact.
  • YOU ARE...
    • Excited to make an immediate and lasting impact at an early-stage, fast-growing consumer brand
    • Action-oriented and independent with a focus on getting projects to the finish line
    • Confident in your critical thinking skills and decision-making capabilities
    • Organized and detail-oriented, capable of seeing the bigger picture while executing at the tactical level
    • Able to find the balance between getting something "perfect" and getting it "done."
    • A flexible team player with a strong work ethic and commitment to excellence
    • Curious, creative, empathetic and open-minded
    • A person who operates with integrity, kindness and transparency
    • A strong negotiator, willing to stand up for the best interests of our stakeholders

Benefits

WHAT YELLOW LEAF OFFERS

  • An opportunity to join a "Best for the World" B Corp at the ground floor - build a brand and make a positive impact
  • Competitive salary
  • Health insurance (including vision, dental, chiropractic and acupuncture)
  • Flexible paid time off (we believe work is just one part of living fulfilling lives)
  • Hammocks and other product perks
  • Company retreats with a genuinely awesome team

EEO Statement: Yellow Leaf is proud to be an equal opportunity workplace. We are committed to an inclusive workplace where diversity in all its forms is championed. We believe a team that reflects a variety of backgrounds and perspectives helps us better serve the needs of our customers. All employment is decided at-will.

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