Creator Campaigns Lead

3 weeks ago

Los Angeles, United States TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.

Within the Creator Team, the Creator Engagement & Community team is responsible for:

- Developing creator programs based on content ecosystem and product needs/opportunities (eg CPB, 1min+ creator onboarding program, creator plan for Met Gala, booktok creator program, etc).
- Developing frameworks for community building through DE&I initiatives, GR social impact needs and creator recognition programs (eg BlackTikTok, CasaTikTok, TTfG, Ambassador programs, Creator Councils, etc). Standardize how we drive creator advocacy.
- Building creator campaigns around scaled programs, scaled education, DE&I, and creator recognition that target TT creators and non-TT creators and are aimed at changing perception and driving creator engagement.
- Unify our approach to key creator events (eg TikTok Awards, creator summits) and key creator industry events (eg Vidcon).
- For all of the above, responsible for scaling these efforts to local/regional teams ensure constant dialogue and value-add as well as responsible for executing in NA.
- This role reports into the Head of Creator Marketing on the Creator Engagement & Community Team
- Develop and execute a variety of creator campaigns in NA targeting TT creators and non-TT creators to drive trust, amplify key creator narratives, change creator perception and drive product adoption
- Work in close collaboration with Marketing COEs (PMM, B&C, Media, Research) to bring these creator marketing campaigns to life in app and/or off platform, from creative development to the media plan to post campaign measurement and insights
- Develop playbooks for creator campaigns to share with local/regional teams to execute in their markets for their creator marketing needs.
- Establish creator campaigns calendar for 2024 for North America in alignment with Creator Team business objectives.
- This role is open to multiple TikTok locations*

**Qualifications**:
**Minimum Qualifications**:

- BA/BS degree or equivalent practical experience
- Event experience in the creator ecosystem
- 5+ years in a creator marketing or community role
- Experience delivering engaging, impactful marketing campaigns, especially in the creator space
- Strong cross-functional skills, with experience collaborating and driving consensus among teams across different workstreams, priorities, and regions

**Preferred Qualifications**:

- Strong organization skills; proven project management, budget management, and overall campaign management experience
- Detail-oriented; elevating our creator narratives and business priorities through best in class campaigns
- Results-driven; able to create thoughtful campaign strategy that drives towards business goals, and has experience measuring and recapping success from these activations
- Creative; delivers unique campaigns that are reflective of and authentic to TikTok's creator community
- Inclusive thinker who promotes diversity; thinks about and engages with global markets to create the best regional activity aligned with our diverse platform

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

ByteDance is committed to creating an inclusive space where employees are valued for their skil

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