Manager, Creator Sentiment

3 weeks ago

Los Angeles, United States TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.

The Creator Sentiment team is responsible for being the one source of truth on creator perception towards TikTok across all regions. This team will be industry experts on creator sentiment across all platforms supporting the creator journey and growth team with a view of providing strategic insights across the regions to support TikTok being the preferred platform of choice for creators.

**Responsibilities**:

- Creator BHT: Oversee the evolution and development of our holistic analysis on sentiment of creators on and off-app across the regions in collaboration with an agency quarterly
- Program Surveys: Support the programs teams with survey templates that can be utilised and made bespoke tailored to each program with a bank of regularly updated questions for program sentiment
- Adhoc creator research: Oversee the process for triaging, prioritising and implementing research requests into creators programs for data collection that will support strategic decision making
- Strategic plans: Identify gaps for improvement in perception across the regions and develop strategic plans to increase sentiment by advocating for creators across XFN teams. Identify new ways for proactive data collection.
- Sentiment hub: Develop the one source of truth to provide holistic analysis across all creator-facing surveys in the business that can be easily accessible and digested by regions to inform local strategy (ex. dashboards).
- Sentiment overview: Develop ongoing holistic analysis that represents and deeply understands the sentiment of the creator community towards TikTok across the regions, journey stages, including both endemic and acquisition target audience

**Qualifications**:
**Minimum Qualifications**:

- 5+ years working experience ideally working with the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Ability to develop scalable frameworks and approaches
- Highly collaborative with experience working in a cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs

**Preferred Qualifications**:

- Strong interpersonal, documentation, presentation, and communication skills
- Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams and adapt narratives according to audience.
- MS/MA/MBA

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

Job Information
The base salary range for this position in the selected city is $104711 - $188522 annually.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spe

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