Vice President Marketing

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Dallas, United States HW Media Full time

About HW Media / HousingWire:

HW Media is an information services company that provides unique data and research, respected business journalism and must-attend events for housing leaders to use to advance their understanding and business outcomes. Our vision is a world in which housing leaders have a complete view of the housing market, and a broad community of peers with whom they can connect. We are committed to delivering the data, analytics, media, and events that advance this vision. 


Because housing is too important for narrow perspectives and missed connections. Informed housing leaders are better housing leaders. A connected housing industry is a better housing industry. And the full picture always reveals new opportunities. 


Role Overview:

HousingWire is seeking an exceptional Vice President of Marketing (Head of Marketing) to lead our marketing team and drive strategic initiatives that fuel revenue and audience growth across our diverse product portfolio. Reporting directly to the CEO, the successful candidate will be an action oriented, creative leader with a proven track record of developing and executing innovative marketing strategies. 


This role offers the opportunity to make a significant impact on the future success of HousingWire by leading marketing strategy for the organization and spearheading initiatives that drive revenue growth, including paid subscriptions, Altos SaaS, and enterprise media and data products. 


The VP of Marketing will be leader and strategist, with specialist expertise in conversion marketing, audience development, multimedia and corporate strategy. 


HW Media is the parent company of HousingWire, Altos Research and RealTrends. We run an integrated operating and growth strategy, and the VP of Marketing will lead marketing for the entire organization. 


Key Objectives:

  1. Integrated Marketing Leadership – Lead the marketing team and strategy for HousingWire and its Altos Research and RealTrends businesses. Our marketing strategy blends media, data and software marketing elements and objectives. 
  2. Conversion Marketing – Spearhead initiatives to grow HousingWire subscription, Altos SaaS products, and future data products. This will include developing and launching new marketing sites, leading targeted marketing campaigns and driving account growth.
  3. Enterprise Product Marketing – Drive marketing strategies for our enterprise offerings, including advertising, events, and data licensing.
  4. Brand Development and Audience Engagement – Enhance HousingWire's brand presence and audience engagement across all channels, including social media, content marketing, and design. Develop and execute strategies to optimize the audience funnel and drive the conversion flywheel. 


Requirements:

  • Creative, hands-on executive and an execution mindset. 
  • Passion for the housing industry and the professionals that make it great.
  • Proven leadership in marketing roles, with a focus on subscription, SaaS, or enterprise products.
  • Strong strategic acumen and ability to drive results through collaboration.
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.


Location: Dallas, TX preferred. Other locations considered for exceptional candidates.


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