Digital Marketing Specialist
7 days ago
Digital Marketing Specialist
We are seeking a highly analytical and technically skilled Digital Marketing Specialist to join our retail client's team in Dallas, TX. This onsite role requires a deep understanding of SEO, SEM, and audience targeting to drive highly qualified traffic to our client's website and maximize conversions.
Responsibilities:
- Conduct advanced keyword research and competitor analysis.
- Develop and implement comprehensive SEO strategies.
- Perform technical audits and track keyword rankings using SEO tools.
- Analyze website traffic and user behavior to optimize structure and experience.
- Design, execute, and manage Google Ads campaigns with advanced bidding strategies.
- Implement conversion tracking and attribution models.
- Collaborate with design and development teams on high-converting landing pages.
- Conduct A/B and multivariate testing on landing page elements.
- Understand target audience demographics and behaviors to optimize ad targeting.
- Utilize data from Google Analytics and CRM systems to refine targeting.
- Contribute to future Meta Ads campaigns with advanced targeting options.
Qualifications:
- 3+ years of experience in tracking marketing analytics, SEO and SEM.
- Bachelor's degree in Marketing, Digital Marketing, or related field.
- Deep understanding of search engine algorithms and ranking factors.
- Advanced knowledge of SEO tools and Google Analytics.
- Strong technical skills, including HTML, CSS, and JavaScript.
- Expertise in audience targeting, segmentation, and data analysis.
- Excellent communication, collaboration, and presentation skills.
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