Digital Marketing Specialist

7 days ago


Dallas, United States LHH Full time

Digital Marketing Specialist


We are seeking a highly analytical and technically skilled Digital Marketing Specialist to join our retail client's team in Dallas, TX. This onsite role requires a deep understanding of SEO, SEM, and audience targeting to drive highly qualified traffic to our client's website and maximize conversions.


Responsibilities:

  • Conduct advanced keyword research and competitor analysis.
  • Develop and implement comprehensive SEO strategies.
  • Perform technical audits and track keyword rankings using SEO tools.
  • Analyze website traffic and user behavior to optimize structure and experience.
  • Design, execute, and manage Google Ads campaigns with advanced bidding strategies.
  • Implement conversion tracking and attribution models.
  • Collaborate with design and development teams on high-converting landing pages.
  • Conduct A/B and multivariate testing on landing page elements.
  • Understand target audience demographics and behaviors to optimize ad targeting.
  • Utilize data from Google Analytics and CRM systems to refine targeting.
  • Contribute to future Meta Ads campaigns with advanced targeting options.


Qualifications:

  • 3+ years of experience in tracking marketing analytics, SEO and SEM.
  • Bachelor's degree in Marketing, Digital Marketing, or related field.
  • Deep understanding of search engine algorithms and ranking factors.
  • Advanced knowledge of SEO tools and Google Analytics.
  • Strong technical skills, including HTML, CSS, and JavaScript.
  • Expertise in audience targeting, segmentation, and data analysis.
  • Excellent communication, collaboration, and presentation skills.


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