Sr. Digital Marketing Specialist

1 month ago

Dallas, United States Interstate Batteries Full time

Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.


be your best self


At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us


Purpose of Job:

The Sr. Digital Marketing Specialist will support the strategy, execution and analysis of all digital properties, with an additional focus on our All Battery Center locations he/she will support the digital needs for select internal business units and for franchise locations to drive organic growth and business goals. The Sr. Digital Marketing Specialist will also drive the content and analytics strategy for the GreenLight Blog and the ABC Product Lookup Site. Additionally, this role will be responsible for managing the brand’s franchise locations on InterstateBatteries.com and their local store listings (Google Business Profile, Yelp, etc). He/she will partner closely with the other ABC-focused Team Members to drive the business goals for our Franchisees. This role will also be supporting the enterprise’s digital strategy execution and ensuring alignment between business units.


Job Components:

  • Lead the digital, hyper-local organic growth strategy for our 170 All Battery Center stores
  • Support the overall enterprise organic growth strategy for IB.com, Costco and other sites, including content authoring in Sitecore CMS
  • Partner with our internal creative agency, GreenTop, to build the content strategy and business goals for the GreenLight Blog
  • Manage the enterprise and ABC product and location listings on IB.com and local listing sites (Google, Apple, Yelp, etc)
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Proactively collaborate cross-functionally and manage relationships with digital agencies and vendors
  • Passion for digital marketing, including UI/UX, SEO, and emerging technologies
  • Manage franchisee communication and maintain relationships with Franchisees by proactively sharing out the digital strategy (calls, emails, webinars, newsletters, etc.)


Qualifications:

  • Bachelor’s Degree from an accredited college or university required
  • 1-3+ years of experience in digital marketing, content authoring, and SEO strategy with a focus on hyper-local and product organic growth
  • Strong analytical skills and critical thinking skills with the ability to translate complex data, financials, consumer, and marketplace insights into actionable recommendations.
  • Both self-motivated and ability to partner and collaborate across teams, functions, business units, and agencies
  • Experience managing and executing multiple projects with excellence under time-sensitive deadlines. Agile team experience preferred.
  • Strong project management skills and comfort dealing with ambiguity.
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Solid knowledge of Content Management Systems (CMS) and web analytics tools (e.g., Google Analytics). Experience with Sitecore CMS a plus.
  • Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook); PowerBI a plus.
  • Experience with Franchise systems a plus


Scope Data:

  • Individual Contributor
  • Franchise Support
  • Work Environment
  • Ability to sustain posture in a seated position for prolonged periods of time.
  • Regularly required to use hands to grasp or handle, talk and hear, stand and walk.
  • Specific vision abilities include close vision, depth perception and ability to adjust focus.
  • Ability to occasionally lift and/or move 20+ lbs.
  • Prolonged use of personal computer & telephone.
  • Hybrid work environment: Three days a week in our office.


Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.


Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Interstate Batteries expressly prohibits unlawful discrimination on the basis of age, race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, medical condition, genetic information, national origin, ancestry, disability (mental and physical), marital status, military status, veteran status, citizenship or any other characteristic protected under applicable local, state or federal law.

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