Marketing Manager
7 days ago
Strategic Customer and Partner Marketing-Sr. Manager
Onsite White Plains, NY
Salary Range: 138k-170k
Job Summary:
We are seeking a highly skilled and experienced Sr. Marketing Manager with expertise in driving partner-led-growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern and products. You will work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success. To be successful in this role, you must have exceptional communication and presentation skills, be comfortable working in a fast-paced, high-energy environment, and have a passion for partner led growth with a focus on customer win. You must have experience working in cross- sell, up-sell, and creating internal and external partnerships using customer insights, segmentation, and dashboards.
You must have a minimum of 7 years of experience in partner marketing or co-marketing, and/or a B.A. in Marketing or a related field. You will have the opportunity to work with a talented, team and have a real impact on our marketing team success. If you have the necessary qualifications and you’re excited to contribute to this mission, we would love to hear from you.
Responsibilities
- This person is responsible to start with customer insights and identifying solutions to cross-sell to customers within the Western and Southern area.
- This person is also responsible to identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience for our customers with a strong value proposition.
- This involves creating internal partnerships (80%) and external deals (20%).
- This person is responsible for going under the hood of data in close partnership with data and analytics teams to identify customer solution opportunities based on consumer needs (jobs to be done).
- Develop A/B Testing strategy to measure the incrementality of any Partner Marketing Tactic implemented.
- Partner with Legal and IT to execute on Partner and co-marketing strategies.
- Co-lead the execution with Marketing and Contact center using decision science, data, and martech team close to you.
- Create and Analyze marketing campaigns across multiple channels, including digital, traditional, social media, contact center, and offline, to evaluate their effectiveness and identify areas for improvement.
- Conduct in-depth audience analysis with decision science team to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies.
- Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies.
- Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders.
- Stay up-to-date with industry and consumer trends, bringing innovative ideas and best practices to the team.
Qualifications:
- Bachelor’s degree in marketing, economics, or a related field. A Master's degree is preferred.
- Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment.
- Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis.
- Proficiency in Microsoft suite and Tabelau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools
- Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies.
- Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights.
- Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholders.
- Strong problem-solving abilities and attention to detail.
- Ability to work both independently and collaboratively in a cross-functional team environment.
- A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success.
Education Requirements:
- Bachelor’s degree in marketing or related field.
- Advanced degree or MBA preferred.
- 3 years of experience within Insurance or Financial Services industry or within Marketing
- Interested in Growth and Partner Marketing
Computer Skills Required
- Advanced Excel skills
- Intermediate/advanced PowerPoint skills
- Strong quantitative and communication skills
- Proficient in data visualization platforms such as Power BI, Tableau, etc.
If you're ready to unleash your expertise and drive digital innovation forward, reach out to Brett Middleton at bmiddleton@alinestaffing.com or simply apply to this posting. Let's shape the future of data together 🚀
-
Senior Brand Manager, Marketing Communications
1 month ago
White Plains, United States The HEINEKEN Company Full timeTitle: Senior Brand Manager, Marketing Communications - Dos Equis Location: White Plains, NY Job Grade: 20 About the Role: We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support...
-
Senior Brand Manager, Marketing Communications
1 month ago
White Plains, United States HEINEKEN USA Full timeTitle: Senior Brand Manager, Marketing Communications - Dos Equis Location: White Plains, NY Job Grade: 20 About the Role: We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support...
-
Trade and Market Expert
3 weeks ago
White Plains, New York, United States Interoceanic Full timeAbout the RoleWe are seeking a highly skilled Fertilizer Trading Specialist to join our team at Interoceanic Corporation.Job SummaryThe ideal candidate will have deep industry knowledge, a robust network, and the ability to analyze market trends to maximize profitability.Key Responsibilities:Trading:Negotiate purchase and sales contracts to ensure...
-
Full Time Marketing Representative
3 days ago
White Plains, United States Iron Shield Strategies Inc Full timeWe are one of the leading marketing firms in the area. Our diverse client portfolio includes market development and community outreach with industry leaders. We are looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele. We are a newly expanded office and are hiring for...
-
Marketing/Operations Coordinator
2 weeks ago
White Plains, New York, United States We are specialized Senior Recruiters Full timeJob OverviewWe are seeking a highly skilled and versatile part-time Business Administrator to join our team. As a key member of our operations, you will be responsible for managing marketing initiatives, social media presence, and website maintenance. Additionally, you will provide administrative support for our small business, ensuring seamless day-to-day...
-
Digital Marketing HubSpot Specialist
2 weeks ago
White Plains, New York, United States Wilson Elser Full timeJob Opportunity at Wilson ElserOverview:At Wilson Elser, we are seeking a skilled Digital Marketing HubSpot Specialist to join our team. As a leading defense litigation law firm with over 1,250 attorneys across 44 offices in the United States, we are committed to attracting and retaining professionals who value teamwork, collaboration, client service, and...
-
CRM System Administrator
1 week ago
White Plains, New York, United States Wilson Elser - Business & Legal Professionals Full timeAt Wilson Elser, we're seeking a highly organized and collaborative CRM System Administrator to join our Marketing Technology team.About the RoleThis is a unique opportunity for a motivated professional to manage and enhance our CRM system's functionality, work closely with various team members to understand business needs, and implement solutions.Key...
-
CRM Administrator
4 weeks ago
White Plains, United States Wilson Elser - Business & Legal Professionals Full timeJob DescriptionJob DescriptionWilson Elser is a leading defense litigation law firm with more than 1,250 attorneys in 44 offices throughout the United States. Founded in 1978, we rank among the top 200 law firms identified by The American Lawyer and 43rd in the National Law Journal's survey of the nation's largest law firms. We're also Mansfield...
-
CRM Administrator
13 hours ago
White Plains, United States Wilson Elser - Business & Legal Professionals Full timeJob DescriptionJob DescriptionWilson Elser is a leading defense litigation law firm with more than 1,250 attorneys in 44 offices throughout the United States. Founded in 1978, we rank among the top 200 law firms identified by The American Lawyer and 43rd in the National Law Journal's survey of the nation's largest law firms. We're also Mansfield...
-
Marketing/Administrative Specialist
13 hours ago
White Plains, United States We are specialized Senior Recruiters Part timeJob DescriptionJob DescriptionVery unique position available part-time with a tremendous chance of going full-time. We need someone that completely understands marketing, social media and website maintenance. This role will also include the administrative side of running a small business, must be familiar with Excel and Office 365. The part time hours are...
-
Brand Manager
7 days ago
White Plains, United States Mavis Tire Full timeManager, Brand MarketingJob Summary:The Manager, Brand Marketing, is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive tire and service business. This role requires working directly with franchisees to oversee...
-
Brand Manager
6 days ago
White Plains, United States Mavis Tire Full timeManager, Brand MarketingJob Summary:The Manager, Brand Marketing, is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive tire and service business. This role requires working directly with franchisees to oversee...
-
HubSpot Expert
3 weeks ago
White Plains, New York, United States Wilson Elser Full timeAbout the RoleWilson Elser is a leading defense litigation law firm seeking a HubSpot expert to enhance our marketing campaigns, events, and contact management.Job DescriptionWe are looking for a professional with advanced HubSpot skills to oversee our CRM system, ensuring it operates efficiently and accurately. Key responsibilities include managing customer...
-
Evergreen Post
5 months ago
White Plains, United States Sabra Dipping Company Full timeSabra makes America’s most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food.Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra’s 500+ team members proudly produce hummus in Chesterfield County,...
-
Evergreen Post
6 days ago
White Plains, United States Sabra Dipping Company Full timeSabra makes America’s most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food.Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra’s 500+ team members proudly produce hummus in Chesterfield County,...
-
Field Marketing Manager
12 hours ago
Morris Plains, United States GEICO AGENT MORRIS PLAINS Full timeJob DescriptionJob DescriptionA GEICO Morris Plains Field marketing Manager job is, to promote our company's products and services to increase brand awareness and sales. The insurance industry is an exciting world to be a part of. If you are looking for a positive change and want to grow in your career please apply today.BenefitsAnnual Base Salary +...
-
Website Manager
3 weeks ago
White Plains, United States ArtsWestchester Full timeArtsWestchester seeks a creative web-designer and content manager to ensure the programs and services of ArtsWestchester and a robust calendar of events from the cultural community in Westchester County (NY) are well represented to the public with a modern design and easy-to-use interface for an enhanced user experience. The Website Manager is a strategic...
-
Website Manager
3 weeks ago
White Plains, United States ArtsWestchester Full timeArtsWestchester seeks a creative web-designer and content manager to ensure the programs and services of ArtsWestchester and a robust calendar of events from the cultural community in Westchester County (NY) are well represented to the public with a modern design and easy-to-use interface for an enhanced user experience. The Website Manager is a strategic...
-
Talent Manager
7 days ago
White Plains, United States Robert Half Full timeOur Talent Managers work in a team environment and have responsibility for negotiating and developing business with new and current clients. Talent Managers market our services via telephone, video and by conducting in-person meetings with hiring managers and decision-makers in administrative and customer support departments. Additional responsibilities...
-
High-End Luxury Real Estate Market Strategist
4 weeks ago
White Plains, New York, United States Bighornlaw Full timeKeller Williams NY Realty seeks a highly skilled and results-driven Luxury Real Estate Sales Agent to join our elite team in White Plains, NY.Compensation: $85,000 - $215,400 yearly based on performance and experience.Job Description:We are looking for a dynamic and ambitious sales professional with a passion for luxury living. As a member of our team, you...