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Web Content Specialist

3 months ago

Eagan, United States Hollstadt Consulting Full time

Title: Web Content Specialist

Location: Eagan, Hybrid- onsite Tuesdays and Thursdays

Duration: 15 weeks


This position is responsible for supporting and executing digital experience initiatives and strategies that support the client's organizational objectives and customer needs. You will be responsible for publishing engaging customer-centric digital experiences. The Digital Experience Specialist will focus on executing enhancements for the client's public site at strategic touchpoints throughout the customer journey. You will accomplish this by supporting the Digital Experience team as it migrates its main website to a new design and publishing system.


A Day in the Life:

  • Attend working sessions to identify, plan, prioritize and analyze needs alongside key stakeholders.
  • Work with UX designers, developers, and digital strategists to execute effective digital experience creation.
  • Use custom layouts and components to create new pages that support website migration objectives
  • Edit existing content for accuracy, style standards and digital best practices
  • Follow processes and procedures for publishing and development
  • Optimize content for search engines
  • Add tagging to media and document library to empower targeted digital experiences
  • Test digital experiences and validate content quality and expected behavior
  • Validate CMS component functionality and report issues


Nice to Have:

  • Bachelor's degree
  • Drupal layout builder publishing experience
  • Testing and quality assurance (QA) experience
  • Experience working in an agile product-led environment
  • Basic understanding of HTML preferred
  • Background in CX / UX / Design Thinking
  • Knowledge of the health care market (market dynamics, regulations)
  • Experience working with IT, Product and/or Customer service teams


Required Skills and Experiences:

  • 1-3 years of experience in digital and/or content-related roles (strategist, copywriter, etc.)
  • All relevant experience including work, education, transferable skills, and military experience will be considered
  • Ability to embody the client's values and represent as digital experience thought leader
  • Demonstrated experience writing, editing, and/or publishing consumer content for varied forms of interactive media (web, social, email, mobile)
  • Demonstrated experience and passion for content strategy and digital landscape
  • Knowledge of content marketing best practices and trends
  • Experience working with a variety of content management systems (CMS) and workflow tools
  • Awareness of taxonomy, SEO and metadata best practices and strategy
  • A strong interest in, or knowledge of, how health care organizations use content strategy and customer empathy to engage with their consumers
  • Results-oriented approach driven by organization and consumer goals