CMS Web Content Specialist

2 weeks ago


Eagan, United States Javen Technologies, Inc Full time

A Day in the Life:

  • Attend working sessions to identify, plan, prioritize and analyze needs alongside key stakeholders.
  • Work with UX designers, developers, and digital strategists to execute effective digital experience creation.
  • Use custom layouts and components to create new pages that support website migration objectives
  • Edit existing content for accuracy, style standards and digital best practices
  • Follow processes and procedures for publishing and development
  • Optimize content for search engines
  • Add tagging to media and document library to empower targeted digital experiences
  • Test digital experiences and validate content quality and expected behavior
  • Validate CMS component functionality and report issues

Nice to Have:

  • Bachelor's degree
  • Drupal layout builder publishing experience
  • Testing and quality assurance (QA) experience
  • Experience working in an agile product-led environment
  • Basic understanding of HTML preferred
  • Background in CX / UX / Design Thinking
  • Knowledge of the health care market (market dynamics, regulations)
  • Experience working with IT, Product and/or Customer service teams

Required Skills and Experiences:

  • Minimum of 1 year in digital and/or content-related roles (strategist, copywriter, etc.)
  • All relevant experience including work, education, transferable skills, and military experience will be considered
  • Ability to embody Blue Cross s values and represent as digital experience thought leader
  • Demonstrated experience writing, editing, and/or publishing consumer content for varied forms of interactive media (web, social, email, mobile)
  • Demonstrated experience and passion for content strategy and digital landscape
  • Knowledge of content marketing best practices and trends
  • Experience working with a variety of content management systems (CMS) and workflow tools
  • Awareness of taxonomy, SEO and metadata best practices and strategy
  • A strong interest in, or knowledge of, how health care organizations use content strategy and customer empathy to engage with their consumers
  • Results-oriented approach driven by organization and consumer goals
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