Director, Sales Enablement

2 weeks ago

Framingham, United States Staples Full time

Staples is business to business. You’re what binds us together.

Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more.

The Director, Sales Enablement (Private Brands) is responsible for delivering profitable revenue growth for Staples through deploying strategies, programs, tools, insights, and training to drive awareness and increased sales for Staples Private Brands. We’re looking for a strategic thinker who can navigate a matrixed organization and provide overall leadership for the Private Brands Sales Enablement team. The role directly supports the sales organization achieve their Private Brands goals; however, it is cross functional in nature and must collaborate closely with multiple teams and Staples business units including merchandising, brand, marketing, revenue management, and sales effectiveness.

What you’ll be doing:

  • Develop and execute the sales enablement strategy that drives Private Brands sales on new and existing contracts to deliver sales, margin, and penetration targets across all sales verticals.
  • Lead a team of sales enablement associates that partner with sales and merchandising to identify and capitalize on opportunities to convert private brand products on contract.
  • Understanding the different channels of the business, identify and develop the tactics and necessary materials needed to deploy initiatives in the most optimal way to grow the business.
  • Leverage an analytical skill set to create goals, track performance, and adjust as needed to drive sales and deliver opportunities including void reporting.
  • Lead the go-to-market planning & execution of new product launches with the sales organization, including but not limited to product sampling, training materials, and sales events.
  • Build tools and selling material, including pitch deck content, that enable the sales organization to sell Staples Private Brands.
  • Support regional efforts and sales meetings/events through collaboration with regional sales leadership to meet and exceed customer expectations.
  • Control and execute final release and destination of all sales information and customer facing deliverables.
  • Assist in period financial review process for private brands, including development of presentations and data analysis as needed.

What you bring to the table:

  • Demonstrated success working in a team environment, and past management experience providing leadership, development, and coaching to a high performing team.
  • Strong process and program management background with an exceptional understanding of sales and marketing needs.
  • Highly motivated, high impact individual with strong technical, analytical and leadership competencies.
  • Strong commercial acumen with the ability to make a significant contribution to performance and revenue growth.
  • Comprehensive program management experience leading large-scale initiatives.
  • Proven analytical, problem-solving skills, and solution-oriented mentality.
  • Strong project management skills, including effectively managing multiple priorities.
  • Strong initiative and a demonstrated pro-active mentality.
  • Ability to rapidly adapt and respond to changes in environment and priorities.

What’s needed- Basic Qualifications:

  • 15+ years working with Sales and Marketing in strategy, operations, analytics, pricing, or training functions

What’s needed- Preferred Qualifications:

  • Bachelor’s Degree preferably in Marketing, Finance, Economics, or similar discipline

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more

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