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Senior CRM

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Norwalk, United States Benchmark IT - Technology Talent Full time

Our direct client, a well-established leader and fast-growing company in a thriving industry, seeks an experienced Senior CRM Marketing Data Analyst to join their growing team. This is a key role:

– Serving as the subject matter expert for customer data and database insights for the company

– Responsible for using data-driven insights to achieve measurable marketing results.

-Supports the planning of all aspects of our cross-channel marketing campaigns with a specific focus on database segmentation and analysis to support retention and new customer acquisition

– Provides reporting and actionable insights to improve marketing campaign performance and customer journey touches through KPI setting/tracking, A/B testing, journey building, and ongoing optimization of segmentation strategies.

– Is accountable for helping better understand our customers and key performance metrics in order to deliver more effective, personalized communications and drive growth.


Note this position is Hybrid, requires 1-3 days a week onsite working with the team at headquarters in the Norwalk CT office. We are only interested in candidates who can meet the hybrid requirement.


KEY RESPONSIBILITIES:

  • Develop strategies to leverage guest insights for actionable improvements in our marketing campaigns and the customer journey.
  • Assist with detailed results reporting and analytics. Analyze results across housefile brochure marketing and new customer acquisition efforts, conducting the backend response & ROI analysis. Analyze reports to provide actionable insights to the broader marketing team.
  • Support development and execution of housefile circulation plans, brochure planning, matrices and multi-channel plans.
  • Support efforts to improve segmentation and optimization of lists.
  • Evaluate A/B test results to translate results into insights and recommendations (i.e., audience, offer, creative, timing, retention, cross-sell etc.)
  • Support acquisition programs including assisting with direct mail customer acquisition efforts, the largest driver of new clients
  • With support from external agencies, continually test and refine channels, strategies, and tactics to improve conversion rates and cost per acquisition. Monitor weekly pacing and performance, making adjustments to optimize.
  • Uncover opportunities for growth and optimization by testing hypotheses, and analyzing marketing tactics.
  • Work closely with the Business Analytics team and the IT department to identify required data for forecasting/reporting and to support the Marketing Team’s data infrastructure needs.


SKILLS & QUALIFICATIONS:

  • 7+ years relevant experience in Database Marketing and Data Analysis
  • Direct Mail / Catalog mailing / Consumer marketing experience is highly desired.
  • Experience with new customer acquisition, i.e. working with vendors who supply lists of potential customers, and analyzing those lists, merging them into the main database
  • Exceptional teamwork skills; ability to interact and contribute effectively with others in a fast-paced, collaborative team atmosphere
  • Ability to organize and multi-task while completing projects to meet deadlines with a strong attention to detail
  • Savvy with analytics, reporting and funnel development; considered an Excel and data guru by your peers
  • A self-starter and someone that likes to take control of the reigns
  • Detail oriented, organized, and strong communication skills – both verbal and written
  • Experience with the following is advantageous: SQL, Google Analytics, Salesforce (Marketing, Sales, and Service Clouds), Tableau
  • Passion for marketing; love of travel a plus

Note this position requires 1-3 days a week onsite working with the team at headquarters in the Norwalk CT office.