Sales Catering Coordinator

2 weeks ago

Springfield, United States Multi-Unit Operator for Potbelly Sandwich Shop Full time

Company Description

Join a dynamic team at I'M A WRECK, LLC (d/b/a Potbelly's), a premier destination for sandwiches, soups, salads and milkshakes in central Illinois. As a multi-unit establishment, Potbelly's offers an unparalleled experience with its different locations, food truck, and laid back atmosphere. We are seeking a dedicated Catering Sales Coordinator to lead our team and drive the success of our multiple locations. Currently, we have 2 stand alone locations plus a food truck with approximatley 50 employees. We have committed to 6 shop locations in Central Illinois and additional stores in Metro-East near St. Louis, MO.


General Description


The Catering Coordinator manages and organizes the backline business, driving sales through building relationships with local businesses, current customers and BIG FISH. Leads in sales efforts, planning, organizing and coordinating all aspects of daily Catering and Backline orders. Aggressively canvasses Neighborhood to identify new business while maintaining existing business. Leads daily sales efforts to increase revenue for Catering and Back-Line orders. This position will be responsible for building a local marketing plan for each store and expected to deliver results. This position will be responsible for identifying catering opportunities and expected to drive daily catering sales. For example, a goal would be approximatley $2,000 to $3,000 per day per store during the week.


FOCUS


Responsibilities


In addition to following standard Potbelly operating policies and procedure, accountabilities include:


People


  • Works directly with General Manager (GM) to determine sales road map and sales goals with guidance of Catering Sales Team
  • Supervises backline operations to ensure all associates are POP compliant
  • Ensures all backline orders are complete and catering checklist/order verification forms are utilized
  • Collaborates with GM to discuss daily, weekly, monthly sales goals and sales opportunities
  • Acts as a mentor/trainer for associates training on backline operations, ATO, and sales effectiveness
  • Assigns/deploys and coordinates delivery drivers for each order
  • Coordinates associates to assist in backline peak duties


Customers


  • Sends “Thank You” notes and performs daily call backs/call aheads on all catering orders
  • Handles and resolves customer complaints/accolades by using the three A’s
  • Ensures catering collateral is displayed and stocked in the shop at all times
  • Owns the delivery trade area for the shop and actively follows it
  • Manages capacity for backline based on staffing while maintaining food quality standards and order accuracy
  • Manages all house accounts including database of ATO and payments
  • Works weekly with DM to discuss sales successes and to update Sales goals


Sales


  • Strives to meet/achieve sales goals/targets; communicate results daily with GM
  • Actively participates in targeted canvassing, account maintenance calls, and correspondence with customers to drive backline sales
  • Responds in a timely manner to Customer Catering quotes via email
  • Familiar with current PTD backline sales and records daily
  • Monitors backline sales trends vs. current year and prior year
  • Communicates backline sales trends and results to team in weekly manager meeting
  • Consistently updates the Big Fish tracker to track orders and generate sales leads


Profit


  • Asks for the business-ensures we are actively pursuing all opportunities to drive catering/backline sales
  • Ensures all catering “sides” and utensils are provided using the Catering Condiment Wheel as a tool to determine amount of product to supply
  • Verifies all backline orders are 100% accurate before being delivered to the customer
  • Monitors/Listens that all associates answering phones and taking orders are suggestive selling extras and sides


Accountability


  • Key Leadership Traits for this role: o Knows how and successfully grows our sales/business profitably
  • Has Excellent communication skills including active listening and the ability to ask great questions
  • Has the initiative to solve problems and to get things done correctly and on time
  • Has humility and self confidence
  • Possesses an extremely strong work ethic


Other Job Responsibilities


  • Other Associate position duties when assigned as outlined in Potbelly Associate job description, such as preparing quality finished products at various stations, complying with health and food safety standards, restocking items, cleaning, operating the cash register, answering the phone, providing great customer service, and following Potbelly policies and procedures
  • Other duties as assigned

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