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Marketing Communications Lead

3 months ago

Cambridge, United States TalentCraft Full time

TalentCraft Life Sciences is currently partnering with a Life Sciences Non-Profit organization who are currently looking for an energetic Marketing & Communications professional to join their team. The ideal candidate will have a proven track record in developing and executing effective marketing and communication strategies to enhance brand visibility, engage target audiences, and support business goals. As a key member of their team, you will oversee all aspects of marketing communications, including branding, advertising, public relations, content creation, and digital initiatives.


Responsibilities:

- Develop and execute comprehensive marketing strategies to promote their products, services, and brand.

- Manage the marketing communications calendar, overseeing campaign planning, execution, and evaluation across diverse channels.

- Collaborate with cross-functional teams to align marketing efforts with business objectives.

- Supervise the creation of compelling marketing materials, ensuring adherence to brand guidelines (currently using Canva, Turtl, Google Suite).

- Lead integrated advertising campaigns across print, digital, social media, and events.

- Assist in planning and executing key Boston events.

- Drive public relations initiatives, including media outreach and thought leadership activities.

- Analyze performance metrics to optimize marketing activities.

- Stay updated on industry trends and technology to inform strategies.

- Present company’s mission to stakeholders and attend partner events as needed.


Qualifications:

- Bachelor’s degree or equivalent experience.

- 1-3 years in marketing communications, specializing in branding, advertising, and digital marketing.

- Proven success in developing and executing effective marketing strategies.

- Strong project management skills in a fast-paced environment.

- Excellent written and verbal communication skills.

- Ethical use of AI for content creation.

- Proficiency in digital tools, social media, email marketing, and web analytics.

- Strategic thinker with creativity and analytical prowess.

- Team player with leadership and collaboration skills.