Marketing Director

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Boise, United States Amherst Madison Full time

Please submit a cover letter with your resume. Any applications without a cover letter will not be viewed. Linkedin will required that you submit only one attachment so you will need to combine your cover letter and resume into one document.


Section 1: Job Description

The Marketing Director will be expected to develop, grow, and lead a team of marketing and creative professionals within the umbrella of a real estate brokerage , with that structure rapidly evolving into an independent marketing agency. Project management and communication skills are absolutely critical to success. This team will provide a variety of services and functions at the company level (for the brokerage) as well as paid services to our independent contractors, vendors, and strategic partners.

The Marketing Director must be experienced and adept at a variety of content creation strategies including copywriting, graphic design, and video, as well as possess a deep understanding of where/how to place that content in order to generate inbound leads for the brokerage. This team will be responsible for building and maintaining sales funnels to generate buyer, seller, and real estate agent (recruit) leads for the brokerage. A deep knowledge of both organic and paid strategies will be necessary for success.

Additionally, a strong design and creative skill set is required to provide oversight of brand consistency and content cohesion, not only for the brokerage assets but the contractors and partners we will be providing these services to/for. The service offering for agents and partners will grow over time and the scope will shift over time, but the initial vision is that they will include: brand creation and management, “done for you” property marketing, new construction and new development packages, website creation, concierge services for clients, and ongoing campaign management as well as social media management.

Last but not least I will emphasize that the right candidate for this position will have a hunger to grow this team into its own operating unit and revenue center. This individual will possess a passion for growth, progress, and an entrepreneurial spirit. Executive experience leading a marketing team or agency is therefore critical to success. The opportunity in this role and in the future of this team is limited only by the imagination.


Section 2: Position Responsibilities: This list is not meant to be all-inclusive but is to be used as a guide/estimate only and future changes will be made as and when appropriate.

●     Generate revenue through direct selling advertising campaigns, selling branding and creative packages to business owners, and numerous other avenues.

●     Assist the CEO and/or his assigns with the implementation of a cohesive marketing strategy and brand positioning strategy for the Agency; as well as the agency’s clientele.

●     Function as the Brand Manager – providing guidance and feedback to the Creative Director on brand initiatives as well as ensuring the various content and lead-generation campaigns align with the company brand strategy OR in the case of services for agents/partners, that their campaigns align with the directives they set out.

●     Provide management and oversight of the marketing/creative team, guiding and directing their workflow and keeping them moving to completion of projects (Heavy Project Management).

●     Hiring and HR related to the Marketing & Creative team – the team reports to you and you will be responsible for hiring, employee development, correction & training, and all other aspects of HR related to this team.

●     Develop, implement, and continuously improve a variety of in-house services offered to our real estate agents and brokerage partners: creative and branding services, marketing services, client concierge, new construction and new development packages, custom websites, and more as time goes on. 

●     The development of the offerings listed above includes the evaluation and hiring of staff members to fulfill these roles/offerings (along with HR and the CEO). This position will also be responsible for this team after they are hired and they will report directly to him/her.

●     Internal creative projects as needed and by request of the CEO or his assigns.          

●     Develop and implement client/customer lead funnels (buyers and sellers) as well as real estate agent recruit funnels through print and digital media. Use current assets as well as create new assets to offer as lead generators for buyers, sellers, and REALTOR® recruits.

●     Designing, creating, and implementing innovative media content, with advertising, across all social media platforms, for the purpose of generating brokerage leads and building the brokerage brand presence – our channels of focus, for the time being, are: Facebook, LinkedIn, Instagram, TikTok, and YouTube.

●     Assist the brokerage with general marketing initiatives, brand management, launching new tools, implementing new platforms, and the creation of physical and digital marketing collateral.


 

Section 3: Critical Skills & Abilities

●     Project Management in a creative and/or marketing environment

●     Content creation and managing the content creation process

●     Email marketing & Direct (print) campaign development & execution

●     Social media management and paid social

●     Video direction and creative skills, including basic video editing experience

●     Critical thinking and listening skills

●     Expert at Google PPC & other paid online advertising

●     Basic Web development (at least capable of building basic wordpress sites or using drag and drop builders)

●     A working knowledge of SEO principles and the google analytics platform

●     Strong technical skills with common CRM systems and interfaces

●     Adaptability with a variety of technology (phone, computer, software systems, etc).


Section 4: Prior Experience

●     You must have owned and/or led the operations of an Agency or marketing department/team (required)

●     Executive experience as a CMO, Marketing Director, Creative Director, or similar role (required)

●     Bachelor's degree (required)

●     Experience in building and implementing a talent acquisition strategy (required)

●     Experience building strong, effective, and trusted relationships and networks (required)

●     Extensive Project Management experience (required)

●     Experience managing people and/or teams (required)

●     Sales and/or account management experience is preferred

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