Senior Paid Media Manager

1 month ago

Meridian, United States C Squared Social Full time

Job Title: Senior Paid Media Manager

Reports to: Director, Account Management

FLSA Status: Exempt

Location: IN-OFFICE at either the Carlsbad, CA - or - Meridian, ID Office

Travel: Occasional


About C Squared Social:

We are a full-service digital marketing agency for businesses of all sizes, offering paid advertising, content marketing, website development, photo/video and graphic design services.  Diverse portfolio of B2B and B2C clients in sectors including healthcare, retail, finance, food and beverage, transportation, etc.  We have also been included as one of Inc 5000 fastest growing companies in the US.  


Responsibilities:

  • Strategy Development: After understanding each client and their industry, you’ll create a strategy to achieve their performance goals, focusing on driving not just leads but sales and opportunities.
  • Campaign Execution: You’ll lead paid media strategies across single or multiple channels, build media plans, and manage campaign execution with the help of a Digital Analyst team.
  • Reporting: You’ll provide clients with regular reports and project updates in recurring meetings and participate in VIP client communications.
  • Quality and Deadlines: You’ll set realistic expectations with clients and team members, ensuring deadlines are met and high-quality work is delivered. You take ownership of outcomes and work collaboratively to achieve them.
  • Continuous Improvement: You’re committed to excellence in your work and strive to improve continually. You stay updated on industry trends, technological advancements, privacy changes, and new products. You see value in training, mentoring, and improving processes.
  • Collaboration: We value teamwork and clear communication. We use Slack and Google Meets for internal communication and task management tools like Monday.com.


Requirements:

  • Results-Oriented and focused on execution: When results fall short, you’ll identify new strategies–using data to drive your decision–and execute. You can pinpoint where to make impactful changes, focusing on what truly moves the needle.
  • Strong Communication Skills: You speak Paid Media, but can help non-experts understand what’s important.
  • Experience: You have paid media experience, especially with Google Ads. Typically, you’ll have 5+ years of experience in strategy creation, reporting, attribution, and campaign execution.
  • Analytical Skills: You’re proficient in GA4 and Google Tag Manager.
  • Broad Platform Knowledge: Experience with other ad platforms (e.g., Meta Ads, Reddit Ads, Programmatic) is a plus.
  • Technical Skills: Advanced knowledge of Google Tag Manager, event tracking, datalayer, and JavaScript. Web development skills in HTML/CSS and JavaScript are also desirable.
  • Business Intelligence Tools: Familiarity with Looker Studio and Supermetrics.
  • Marketing agency experience preferred


Education:

  • Bachelor's Degree or progressively responsible work experience


Benefits (effective the first of the month after hire):

  • Medical, Dental, Vision, Life Insurance
  • 401(k) with Company match
  • Three (3) weeks of vacation
  • Flexible 8 hour work day (7:00a-7:00p)
  • Hybrid – 4 days in/1 day work-from-home
  • Snack and coffee bar
  • Corporate gym discount
  • Complimentary use of bird scooters for in-office or coffee runs


C Squared Social is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.



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